Financial PerformanceThe introduction of the new $15 Classic Card, improved marketing, and floor layout are expected to lead to stronger comparable sales and earnings per share in upcoming years.
Membership GrowthA shift in equipment mix towards strength is anticipated to boost engagement among Gen-Z and drive member growth.
Strategic InitiativesManagement is moving with urgency to execute across the company's four strategic imperatives: redefine brand strategy and evolve the marketing message, enhance the member experience, refine the product and optimize the box format, and accelerate gym growth.