Jefferies reiterates Planet Fitness (PLNT) as the firm’s top pick for 2025. As the “Walmart of Gyms,” Planet is a “consistent grower benefiting from secular tailwinds” that will accelerate same-store-sales and unit growth, the analyst tells investors in a research note. The firm says the rise of healthy living, the company’s first price change in 25 years, and a new CEO will drive multiple expansion. It sees 50% share upside from here and keeps a Buy rating on Planet Fitness with a $150 price target
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