Planet Fitness (PLNT) announced that it has realigned its leadership team to support the Company’s strategic imperatives and propel the brand forward. The following appointments will take effect on March 3: Bill Bode, currently Division President, U.S. Franchise, will move into the newly-created COO role and will oversee operations for both franchise and corporate clubs. Jennifer Simmons, currently Division President, Corporate Clubs, will move into the newly-created Chief Strategy Officer role. As COO, Bode will be responsible for bringing to life the Company’s non-intimidating, high-value member experience in Planet Fitness clubs. Bode has been with the Company for 8 years and will continue to report to CEO Colleen Keating. As Chief Strategy Officer, Jennifer Simmons will be responsible for ensuring a data-driven approach to support the execution of the Company’s strategic imperatives, identifying emerging trends, and ensuring the organization is well-positioned to remain the fitness category leader. Ms. Simmons has been with the Company for 11 years and will continue to report to Keating.
Discover the Best Stocks and Maximize Your Portfolio:
- See what stocks are receiving strong buy ratings from top-rated analysts.
- Filter, analyze, and streamline your search for investment opportunities with TipRanks’ Stock Screener.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on PLNT:
- Planet Fitness: Strategic Initiatives and Pricing Power Drive Positive Medium-Term Outlook
- Baird says January trends for Planet Fitness ‘solid overall,’ with softer finish
- Planet Fitness price target raised to $90 from $85 at Stifel
- Planet Fitness price target raised to $100 from $90 at JPMorgan
- Planet Fitness price target raised to $130 from $110 at BofA