Impressive Revenue and Growth Metrics
Planet Fitness achieved a 19.4% revenue growth and a 14.4% increase in adjusted EBITDA during Q4 2024. System-wide same club sales grew by 5.5%, and the company added 86 new clubs in the quarter, bringing the global club count to over 2,700.
Membership Growth and Expansion
Planet Fitness grew its membership by 1 million in 2024, reaching approximately 19.7 million members. Black card penetration increased to approximately 64%, and Gen Z continues to be the fastest-growing demographic.
Successful Price Increase Strategy
The classic card membership price was increased from $10 to $15 after 25 years, contributing to revenue growth. The company observed low member churn and a favorable response to the price hike.
International Expansion
Planet Fitness entered the Spanish market in 2024 and ended the year with five clubs, marking a successful international expansion strategy.