Digital Grocery AdoptionWith Instacart, DoorDash, and Uber Eats likely all on IPN, Ibotta is increasingly exposed to the broader trend of growing digital grocery adoption.
Market PositionThe thesis that Ibotta can be a winner-take-most provider of national coupons appears to be strengthening as the flywheel of more merchant coverage for CPG companies and more SKU coverage for retailers is self-reinforcing and growing.
PartnershipsIbotta announced a new multiyear partnership with delivery service provider DoorDash, covering over 115k non-restaurant locations within DoorDash’s network.