New Measurement Framework Initiative
Ibotta has introduced a new framework for measuring incremental sales lift, enabling clients to track cost per incremental dollar (CPID) and optimize campaigns for profitable revenue growth.
Partnerships with Major CPG Companies
Ibotta successfully piloted their new measurement framework with two major food and beverage companies, leading to greenlit campaigns that are significantly larger in budget compared to previous years.
Launch of Alcoholic Beverage Offers
Ibotta introduced alcoholic beverage offers on Instacart, which is expected to attract greater investment from beer, wine, and spirits companies.
DoorDash Partnership
Ibotta announced that DoorDash would be going live on their network, expanding their publisher network and potential redeemer base.