Financial PerformanceZeta reported stellar Q3 results, meaningfully topping estimates that had already been raised mid-quarter and increasing Q4 estimates for the core, organic Zeta business.
Growth And InnovationThe agency initiative is new this year and has been a resounding success, which continued this quarter.
Strategic PartnershipsThe firm signed an important partner agreement with Yahoo!, which will see that firm migrate their email marketing to Zeta, tighter integrations to leverage Zeta data to enhance the Yahoo! DSP, and make the Zeta Data Cloud interoperable with the Yahoo! Connect ID.