Record High Global Users
Pinterest surpassed 550 million MAUs globally and 100 million in UCAN, marking record highs for user engagement.
Revenue Growth
Full-year revenue growth rate more than doubled from 2023, with a significant 19% growth in 2024.
Adjusted EBITDA Growth
Achieved over $1 billion in adjusted EBITDA, a roughly 50% increase year-over-year.
First $1 Billion Revenue Quarter
For the first time, Pinterest achieved a $1 billion revenue quarter, with Q4 2024 revenue up 18%.
AI and Technology Advancements
Integrated AI into user experiences, resulting in a 250 basis points lift in saves and a 150 basis points lift in outbound clicks.
Performance Plus Launch
Introduced Performance Plus, significantly improving advertiser campaign setup and efficiency.
Dilution Management
Pinterest allocated $100 million towards share repurchases in Q4, bringing the total for 2024 to $600 million.