Marketing EffectivenessMarketing investments have not driven expected sales uplift, indicating the need for a new strategy and showing that previous marketing efforts were ineffective.
Revenue And Financial PerformanceOLPX's Q3 revenue was much weaker than expected, leading to a 9% FY revenue guide-down primarily due to reductions in international distributor/customer activities and lower returns from marketing and sales efforts.
Strategy And Business OperationsManagement is back in reset mode and has significantly lowered the FY24 guidance, highlighting major realignment challenges with the international business.