Olaplex Holdings, Inc. showed strong innovation and product launch performance, particularly during the holiday season, and made significant progress in strengthening its leadership and financial discipline. However, the company faced challenges with declining sales and EBITDA, particularly in international markets and the professional channel, with marketing investments taking longer than expected to yield results.

Company Guidance

During the Olaplex Holdings, Inc. Fourth Quarter 2024 earnings call, the company provided guidance for fiscal 2025, indicating an expected net sales range between a 3% decline and a 2% increase compared to 2024. The adjusted gross margin is anticipated to remain strong, ranging from 70.5% to 71.5%, while the adjusted EBITDA margin is projected to be between 20% and 22%. The company emphasized its three strategic priorities for the year: generating brand demand, harnessing innovation, and executing with excellence. These priorities are expected to support the company's transformation and position it for long-term profitable growth. Additionally, Olaplex plans to continue investing in talent and marketing, particularly in the U.S. market, to reinforce its brand positioning as a leader in foundational hair health and beauty.

Strong Performance of New Product Launches

The No. 5 Leave-In Conditioner outperformed expectations and remained a top-five SKU within its subcategory at Sephora by year-end. Olaplex Holdings, Inc. also had the number one set in US prestige hair care during the 2024 holiday season according to Circana data.

Improved Holiday Season Sales

Enhanced marketing efforts led to improving sales trends across channels and regions throughout the holiday season, with olaplex.com being a bright spot. The company was the top-performing US hair care brand during Black Friday and Cyber Monday.

Leadership and Team Building

Olaplex Holdings, Inc. strengthened its executive leadership with key hires such as Catherine Dunleavy as COO and CFO, Katie Goeman as Chief Marketing Officer, and Michelle Brett as Chief Revenue Officer.

Innovation in Hair Health

Launched No. 0.5 Scalp Longevity Treatment and announced plans for further innovation targeting foundational hair health, highlighting the company's focus on expanding beyond damage repair.

Financial Discipline and Strong Balance Sheet

Year-end cash and cash equivalents increased to $586 million, an improvement of $120 million from the previous year. Inventory declined by $20.7 million, showing effective working capital management.

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Olaplex Holdings (OLPX) Earnings, Revenues Date & History

The upcoming earnings date is based on a company’s previous reporting, and may be updated when the actual date is announced

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OLPX Earnings History

Report Date	Fiscal Quarter	Forecast / EPS	Last Year's EPS	EPS YoY Change	Slides	Play Transcript
May 07, 2025	2025 (Q1)	0.02 / -	0.03	―	―	―
Mar 04, 2025	2024 (Q4)	<0.01 / 0.01	0.03	-66.67% (-0.02)
Nov 07, 2024	2024 (Q3)	0.04 / 0.04	0.05	-20.00% (-0.01)
Aug 06, 2024	2024 (Q2)	0.03 / 0.03	0.03	0.00% (0.00)
May 02, 2024	2024 (Q1)	0.03 / 0.03	0.05	-40.00% (-0.02)
Feb 29, 2024	2023 (Q4)	0.03 / 0.03	0.07	-57.14% (-0.04)
Nov 07, 2023	2023 (Q3)	0.04 / 0.05	0.11	-54.55% (-0.06)
Aug 08, 2023	2023 (Q2)	0.05 / 0.03	0.14	-78.57% (-0.11)
May 09, 2023	2023 (Q1)	0.04 / 0.05	0.13	-61.54% (-0.08)	―
Feb 28, 2023	2022 (Q4)	0.06 / 0.07	0.1	-30.00% (-0.03)	―

The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.

Beat

Missed

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OLPX Earnings-Related Price Changes

Report Date	Price 1 Day Before	Price 1 Day After	Percentage Change
Mar 04, 2025	$1.38	$1.68	+21.74%
Nov 07, 2024	$1.79	$1.62	-9.50%
Aug 06, 2024	$1.85	$2.20	+18.92%
May 02, 2024	$1.40	$1.64	+17.14%

Earnings announcements can affect a stock’s price. This table shows the stock's price the day before and the day after recent earnings reports, including the percentage change.

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