Record Revenue and Free Cash Flow
MercadoLibre achieved $21 billion in revenue and over $1 billion in free cash flow in 2024, demonstrating their ability to drive profitable growth while investing in long-term strategic objectives.
Significant Growth in Unique Buyers and Active Users
The platform surpassed 100 million unique buyers and 60 million monthly active users, reflecting trust and loyalty in MercadoLibre's ecosystem.
Expansion of Logistics Infrastructure
Investments in logistics led to record-breaking numbers of new buyers and improvements in logistics efficiency, with a 29% year-on-year increase in items shipped.
Credit Card Portfolio Growth
MercadoLibre issued 5.9 million new credit cards in 2024 and more than doubled its portfolio, positioning itself to become the largest digital bank in Latin America.
Innovation in User Experience
Developments such as virtual try-ons for makeup and standardized filters in fashion improved the purchasing experience.
Advertising Revenue Growth
There was a 50 basis point increase in advertising revenue as a percentage of GMV, driven by strengthening relationships with brands and agencies.