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Jones Soda Co. (JSDA)
OTHER OTC:JSDA

Jones Soda (JSDA) AI Stock Analysis

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Jones Soda

(OTC:JSDA)

48Neutral
Jones Soda's overall stock score reflects significant challenges with profitability and cash flow, despite revenue growth. Technical indicators show positive momentum, but valuation concerns persist due to negative earnings. Recent earnings call insights and corporate events suggest strategic efforts to address these issues, though immediate financial improvements are necessary to enhance the stock's outlook.

Jones Soda (JSDA) vs. S&P 500 (SPY)

Jones Soda Business Overview & Revenue Model

Company DescriptionJones Soda Co. (JSDA) is a beverage company known for its unique and colorful range of sodas, primarily sold in glass bottles. Established in Seattle, Washington, the company operates within the non-alcoholic beverage sector, offering a diverse selection of flavors that appeal to a wide audience. Jones Soda is recognized for its distinctive branding and personalized labels, which often feature customer-submitted photographs.
How the Company Makes MoneyJones Soda generates revenue through the sale of its premium soda products, which are distributed across various retail channels including grocery stores, convenience stores, and food service locations. The company capitalizes on its brand's appeal by offering specialty flavors and limited-edition releases that attract both new and loyal customers. Revenue streams are bolstered by strategic partnerships and collaborations that enhance brand visibility and reach. Additionally, Jones Soda leverages e-commerce platforms to sell directly to consumers, expanding its market presence beyond traditional brick-and-mortar retail locations.

Jones Soda Financial Statement Overview

Summary
Jones Soda shows revenue growth, but profitability remains a significant challenge with persistent negative margins. The balance sheet benefits from zero debt, but declining equity raises concerns. Cash flow issues persist, with negative free cash flow and insufficient operational cash to cover losses.
Income Statement
45
Neutral
Jones Soda's TTM (Trailing-Twelve-Months) revenue increased by 19.16% compared to the previous year, indicating positive growth. However, the company has consistently negative net and EBIT margins, with the TTM net profit margin at -34.65% and EBIT margin at -34.76%, reflecting ongoing profitability challenges.
Balance Sheet
50
Neutral
The TTM debt-to-equity ratio is 0, indicating no debt, which is a positive sign for financial stability. However, decreasing equity from $11.77M in 2022 to $6.78M in the TTM period suggests potential erosion of shareholder value. The equity ratio is 57.11%, showing moderate leverage.
Cash Flow
40
Negative
The TTM free cash flow is negative at -$6.18M, with a declining trend from the previous year, pointing to cash flow challenges. The operating cash flow to net income ratio is 0.89, suggesting operational cash flows are insufficient to cover net losses.
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
19.86M16.67M19.09M14.79M11.89M11.51M
Gross Profit
6.03M4.86M5.14M4.40M2.68M2.38M
EBIT
-6.91M-4.88M-6.09M-1.91M-2.83M-2.35M
EBITDA
-6.78M-4.76M-5.58M-1.39M-2.68M-1.99M
Net Income Common Stockholders
-6.88M-4.85M-6.40M-1.81M-3.00M-2.78M
Balance SheetCash, Cash Equivalents and Short-Term Investments
991.00K3.87M7.97M4.67M4.61M5.97M
Total Assets
4.07M9.91M15.10M10.25M9.05M9.85M
Total Debt
2.96M357.00K612.00K2.78M2.20M1.35M
Net Debt
1.97M-3.51M-7.36M-1.88M-2.42M-4.62M
Total Liabilities
4.77M2.36M3.33M5.63M4.67M2.73M
Stockholders Equity
-703.00K7.55M11.77M4.62M4.38M7.13M
Cash FlowFree Cash Flow
-6.18M-3.89M-5.99M-2.56M-1.75M-3.46M
Operating Cash Flow
-6.15M-3.82M-5.96M-2.53M-1.53M-3.34M
Investing Cash Flow
-27.00K-73.00K100.00K-31.00K-214.00K-121.00K
Financing Cash Flow
3.65M-246.00K9.21M2.61M329.00K8.42M

Jones Soda Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.22
Price Trends
50DMA
0.24
Negative
100DMA
0.23
Negative
200DMA
0.31
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
36.50
Neutral
STOCH
4.09
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JSDA, the sentiment is Negative. The current price of 0.22 is below the 20-day moving average (MA) of 0.27, below the 50-day MA of 0.24, and below the 200-day MA of 0.31, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 36.50 is Neutral, neither overbought nor oversold. The STOCH value of 4.09 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JSDA.

Jones Soda Risk Analysis

Jones Soda disclosed 47 risk factors in its most recent earnings report. Jones Soda reported the most risks in the “Production” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Jones Soda Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$6.40B61.5512.54%2.85%-43.53%
KDKDP
71
Outperform
$44.15B31.665.77%2.73%3.62%-32.23%
69
Neutral
$3.98B21.4640.81%0.34%9.48%
63
Neutral
$20.76B13.76-10.60%7.37%1.45%9.35%
52
Neutral
$155.10M-25.77%-6.83%19.09%
48
Neutral
$25.83M-87.45%17.44%-33.47%
36
Underperform
$58.94M71.20%-16.95%26.58%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JSDA
Jones Soda
0.22
-0.01
-4.35%
KDP
Keurig Dr Pepper
33.24
4.72
16.55%
FIZZ
National Beverage
42.12
-2.85
-6.34%
REED
Reed's
1.30
-0.35
-21.21%
CELH
Celsius Holdings
27.83
-63.24
-69.44%
ZVIA
Zevia PBC
2.19
0.85
63.43%

Jones Soda Earnings Call Summary

Earnings Call Date: Mar 6, 2025 | % Change Since: -8.33% | Next Earnings Date: May 1, 2025
Earnings Call Sentiment Negative
The earnings call presented several challenges including a decline in net revenue, decreased gross margin, and increased operating expenses leading to a larger net loss. However, there were positive developments such as significant growth in the Mary Jones business, increased cash balance, and promising new product initiatives like Pop Jones. Despite these achievements, the negative financial metrics heavily impacted the overall sentiment.
Highlights
Mary Jones Business Growth
Generated approximately $800,000 in revenue in the third quarter of 2024, representing a 263% increase year-over-year, driven by sales in the California dispensary market.
Pop Jones Launch
Launch of Pop Jones, an all-natural prebiotic beverage, well received by retailers including Hy-Vee and Albertsons, with ongoing positive conversations with other retailers.
Increased Cash Balance
Cash balance increased to $2.7 million by the end of September due to $3.7 million raised through a private placement, with access to an additional $2 million revolving credit facility.
Expansion of HD9 Distributors
More than 20 additional distributors for HD9 compared to the first half of the year, setting up a strong position for 2025.
Lowlights
Decline in Net Revenue
Net revenue decreased to $4.2 million from $4.5 million in the third quarter of 2023, due to disruptions in Canadian distribution, loss of a discount retailer in the U.S., and delayed ramp-up of HD9 distributors.
Gross Margin Decrease
Gross margin decreased to 21.2% from 32.9% in the prior year, impacted by trade spend adjustments and unfavorable product mix.
Increased Operating Expenses
Operating expenses rose to $3.5 million from $2.4 million in the previous year, primarily due to increased spending on product innovation and marketing.
Widening Net Loss
Net loss in the third quarter was $2.6 million, or negative $0.02 per share, compared to a net loss of $1 million, or $0.01 per share, in the same quarter of 2023.
Negative Adjusted EBITDA
Adjusted EBITDA was negative $2.2 million compared to negative $0.8 million in the year-ago quarter, primarily due to decreased revenue and increased operating expenses.
Company Guidance
During the earnings call for Jones Soda's third quarter of 2024, Interim CEO and CFO Paul Norman provided guidance on the company's future plans and current financial performance. Despite a decrease in net revenue to $4.2 million from $4.5 million in the third quarter of 2023, driven by distributor transitions and the loss of a U.S. retailer, the company is focused on resolving these issues and expanding its distribution network. The Mary Jones segment showed promising growth with a 263% increase in revenue to approximately $800,000. However, the company faced a decline in gross margin to 21.2% and an increase in total operating expenses to $3.5 million, resulting in a net loss of $2.6 million. These challenges have prompted a strategic focus on core soda, modern soda, and adult beverages, including the launch of Pop Jones, a new prebiotic beverage. The company aims to return to operational excellence and achieve profitable growth in 2025, underpinned by a robust innovation pipeline and strengthened financial position, supported by a recent $3.7 million private placement and a $2 million revolving credit facility.

Jones Soda Corporate Events

Executive/Board ChangesBusiness Operations and StrategyFinancial Disclosures
Jones Soda Faces Challenges and Leadership Changes
Negative
Nov 13, 2024

Jones Soda Co. faced a challenging third quarter in 2024, with revenues dropping to $4.2 million due to distributor transitions and losing a key retail customer, impacting their gross margin which decreased to 21.2%. Despite the setbacks, the company is taking corrective actions to realign costs and enhance distribution, while also expanding their product line with innovative beverages like the limited edition s’mores flavor and Pop Jones prebiotic drink. Paul Norman, now serving as both Chairman and Interim CFO, emphasizes the commitment to driving growth and delivering shareholder value through operational improvements and strategic product innovations.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.