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Forrester Research (FORR)
:FORR

Forrester Research (FORR) AI Stock Analysis

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Forrester Research

(NASDAQ:FORR)

51Neutral
Forrester Research is navigating a tough financial environment with declining revenues and profitability challenges. While the company is making strategic transitions, technical indicators are weak, and valuation metrics are unattractive. Efforts to enhance retention and strategic initiatives provide some optimism, but significant improvements are needed to reverse current trends.
Positive Factors
Revenue Performance
Forrester Research reported Q4/24 total revenue of $108.0 million, which exceeded the forecast and the FactSet consensus forecast by 2%.
Negative Factors
Financial Outlook
Management expects the company’s Contract Value to generate flat growth in 2025, which is lower than prior expectations.
Investment Rating
The analyst maintains a MARKET PERFORM investment rating on FORR shares due to a weak 2025 financial outlook and high business risk.

Forrester Research (FORR) vs. S&P 500 (SPY)

Forrester Research Business Overview & Revenue Model

Company DescriptionForrester Research, Inc. (NASDAQ: FORR) is a leading global market research company that provides consulting and advisory services to businesses worldwide. The company specializes in offering insights and guidance on the impact of technology on business, customer experience, digital transformation, and innovation. Forrester's core offerings include proprietary research, data analytics, custom consulting, and events designed to help organizations understand market trends, consumer behavior, and technological advancements.
How the Company Makes MoneyForrester Research generates revenue primarily through its subscription-based research services, which provide clients with access to a wealth of proprietary market insights, data, and analytics. The company also earns money from consulting services, where it offers tailored advice and strategic guidance to businesses seeking to leverage Forrester's expertise in various domains. Additionally, Forrester hosts events and conferences that serve as significant revenue streams, attracting industry leaders and professionals who pay for attendance and sponsorship opportunities. Key partnerships with technology vendors and industry associations further enhance Forrester's market reach and revenue potential.

Forrester Research Financial Statement Overview

Summary
Forrester Research is facing financial challenges with declining revenues and a negative net income. The balance sheet remains stable, but cash flow issues persist, necessitating improved operational efficiency.
Income Statement
55
Neutral
Forrester Research has faced a decline in total revenue over the past year, with a revenue drop from $480.8 million in 2023 to $432.5 million in 2024. The gross profit margin remains strong at approximately 97.8%, indicating effective cost management. However, the net profit margin has turned negative due to a net income loss of $5.7 million in 2024. The company also experienced a negative revenue growth rate, highlighting challenges in maintaining revenue streams. EBIT and EBITDA margins are low at approximately 0.4%, indicating limited operational efficiency.
Balance Sheet
60
Neutral
The balance sheet of Forrester Research shows a manageable debt-to-equity ratio of approximately 0.26, indicating conservative leverage. The equity ratio stands at approximately 45.6%, reflecting a balanced capital structure. Return on equity has suffered due to a net loss, impacting profitability metrics. Despite this, the company's total assets are well-supported by equity, contributing to overall stability.
Cash Flow
50
Neutral
Forrester Research faced a negative operating cash flow in 2024, primarily due to operational challenges. The free cash flow has significantly declined compared to the previous year, reflecting cash management difficulties. The company has negative free cash flow growth, indicating potential issues in generating cash from operations. However, historical trends suggest the potential for recovery in cash flow positions.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
432.47M480.78M537.79M494.31M448.98M
Gross Profit
422.82M276.30M314.01M292.50M268.08M
EBIT
1.77M6.77M32.65M38.64M21.58M
EBITDA
35.83M41.41M70.10M116.12M98.07M
Net Income Common Stockholders
-5.75M3.05M21.81M24.84M9.99M
Balance SheetCash, Cash Equivalents and Short-Term Investments
104.67M124.49M123.32M134.28M90.26M
Total Assets
503.86M564.17M608.44M680.13M644.22M
Total Debt
59.81M86.85M114.38M153.03M190.09M
Net Debt
3.72M13.95M-8.93M18.75M99.84M
Total Liabilities
274.32M323.91M386.78M476.22M458.45M
Stockholders Equity
229.54M240.26M221.66M203.91M185.77M
Cash FlowFree Cash Flow
-7.26M16.18M33.76M96.32M38.85M
Operating Cash Flow
-3.86M21.67M39.42M107.07M47.75M
Investing Cash Flow
5.02M-36.76M-6.81M-29.30M-4.57M
Financing Cash Flow
-16.10M-18.30M-38.87M-49.14M-23.69M

Forrester Research Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.22
Price Trends
50DMA
12.05
Negative
100DMA
14.06
Negative
200DMA
15.75
Negative
Market Momentum
MACD
-0.78
Negative
RSI
30.54
Neutral
STOCH
36.76
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FORR, the sentiment is Negative. The current price of 9.22 is below the 20-day moving average (MA) of 9.81, below the 50-day MA of 12.05, and below the 200-day MA of 15.75, indicating a bearish trend. The MACD of -0.78 indicates Negative momentum. The RSI at 30.54 is Neutral, neither overbought nor oversold. The STOCH value of 36.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for FORR.

Forrester Research Risk Analysis

Forrester Research disclosed 19 risk factors in its most recent earnings report. Forrester Research reported the most risks in the “Ability to Sell” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Forrester Research Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
FTFTI
79
Outperform
$13.53B16.8127.06%0.68%16.23%1403.29%
ACACN
75
Outperform
$196.31B25.8827.26%1.84%4.10%9.78%
ITIT
75
Outperform
$31.11B25.26122.93%6.10%44.57%
CBCBZ
69
Neutral
$3.97B67.953.19%13.97%-54.48%
62
Neutral
$8.08B13.633.82%3.13%3.58%-14.35%
61
Neutral
$4.11B38.2228.05%1.45%4.05%8.71%
51
Neutral
$175.00M-2.45%-10.05%-288.36%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
FORR
Forrester Research
9.22
-11.16
-54.76%
ACN
Accenture
301.46
-23.59
-7.26%
CBZ
CBIZ
73.86
-1.74
-2.30%
EXPO
Exponent
78.52
0.52
0.67%
FTI
TechnipFMC
29.49
3.31
12.64%
IT
Gartner
404.95
-59.39
-12.79%

Forrester Research Earnings Call Summary

Earnings Call Date: Feb 11, 2025 | % Change Since: -38.94% | Next Earnings Date: May 1, 2025
Earnings Call Sentiment Neutral
Forrester has completed a major product transition and made strides in AI and client engagement. However, significant challenges remain in revenue performance and specific business segments like events and consulting. The company is focused on improving retention and growth strategies moving forward.
Highlights
Forrester Decisions Transition Completion
Forrester successfully completed the transition to Forrester Decisions, with 80% of contract value now in the FD portfolio.
Generative AI Tool Izola Rollout
Forrester's generative AI tool, Izola, went into full availability mid-year and became the third highest destination on the Forrester website.
Client Contract Value Growth
Contract value per client increased by 10% from $143,000 to $158,000 by year-end 2024.
Retention Improvement
Retention improved by 2 percentage points, and the percentage of CV in multi-year contracts grew from 62% to 69%.
Successful Product Launches
Launched new services like Forrester Decisions for data, AI, and analytics, enhancing their offerings in data strategy and governance.
Lowlights
Revenue and Contract Value Decline
Revenue declined by 9% for Q4 and 10% for the full year, with a 5% decline in contract value.
Events Business Challenges
The events business faced a 42% decline in Q4 and a 34% decline for the full year due to lower sponsorship revenue and ticket sales.
Consulting Revenue Decrease
Consulting revenues decreased by 8% in Q4 and 18% for the full year.
Challenges in Smaller Tech Sector
Continued challenges with smaller tech vendors, especially in high-tech fields and regions like India.
Headcount Reduction
A workforce reduction of approximately 6% was implemented to align costs with revenue outlook.
Company Guidance
During Forrester's 2024 fourth quarter and full-year conference call, several key metrics and guidance were provided. The company completed its transition to the Forrester Decisions platform, now constituting 80% of contract value (CV), with CV per client increasing by 10% to $158,000. Multi-year contracts rose from 62% in 2023 to 69% in 2024. However, CV declined by 5% for the year, leading to a 9% revenue decrease for the quarter and 10% for the year. Retention improved by 2 points, and the consulting business showed recovery later in the year. Despite a challenging events business, attendee experience scores remained high. A 6% workforce reduction was implemented to align costs with revenue expectations. For 2025, Forrester anticipates flat CV growth, with revenue expected to decrease but cash flow returning to historical levels. The company aims to enhance retention, drive growth, and improve event strategies to bolster CV growth.

Forrester Research Corporate Events

Business Operations and StrategyFinancial Disclosures
Forrester Research Reports 2024 Financial Results
Negative
Feb 11, 2025

Forrester Research announced its financial results for the fourth quarter and full year of 2024, revealing a challenging period with a 5% decline in contract value to $307.6 million, and total revenues down for both the quarter and the year. The company reported a GAAP net income of $0.4 million for the fourth quarter, an improvement from a loss in the same period the previous year, but a net loss for the full year of $5.7 million. Despite these results, 80% of Forrester’s contract value has migrated to the Forrester Decisions platform, marking a significant transition. The company aims to focus on increasing retention rates, expanding both existing and new accounts, and enhancing its events platform for growth in 2025, positioning itself for a return to contract value growth.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.