Forrester Decisions Transition Completion
Forrester successfully completed the transition to Forrester Decisions, with 80% of contract value now in the FD portfolio.
Generative AI Tool Izola Rollout
Forrester's generative AI tool, Izola, went into full availability mid-year and became the third highest destination on the Forrester website.
Client Contract Value Growth
Contract value per client increased by 10% from $143,000 to $158,000 by year-end 2024.
Retention Improvement
Retention improved by 2 percentage points, and the percentage of CV in multi-year contracts grew from 62% to 69%.
Successful Product Launches
Launched new services like Forrester Decisions for data, AI, and analytics, enhancing their offerings in data strategy and governance.