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Harley-Davidson (DE:HAR)
:HAR
HAR Stock Chart & Stats
Day’s Range― - ―
52-Week Range€22.74 - €40.62
Previous CloseN/A
Volume100.00
Average Volume (3M)334.00
Market Cap
€2.96B
Enterprise Value€9.10B
Total Cash (Recent Filing)$1.59B
Total Debt (Recent Filing)$7.26B
Price to Earnings (P/E)8.0
Beta0.83
Next Earnings
Apr 24, 2025EPS Estimate
0.81Last Dividend Ex-Date
Feb 28, 2025Dividend Yield2.57%
Share Statistics
EPS (TTM)3.05
Shares Outstanding124,536,850
10 Day Avg. Volume226
30 Day Avg. Volume334
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)0.65
Price to Cash Flow (P/CF)6.30
P/FCF Ratio5.20
Enterprise Value/Market Cap3.07
Enterprise Value/RevenueN/A
Enterprise Value/Gross Profit5.03
Enterprise Value/Ebitda12.84
Forecast
1Y Price Target
€27.77Price Target Upside17.83% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering10
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Harley-Davidson News
See All DE:HAR News
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Bulls Say, Bears Say
Bulls Say
New Model LaunchThe launch of new model year 2025 motorcycles, including a significant refresh of the cruiser category, is expected to provide a pricing lift for Harley-Davidson.
Bears Say
Earnings PerformanceHOG reported a 4Q24 GAAP loss per share of $0.93, well short of the Street’s estimate.
Retail SalesU.S. retail decreased 15% which was below expectations, with the bulk of declines in the large cruiser category ahead of significant 2025 refresh.
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Options Prices
Currently, No data available
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Ownership Overview
0.70% Insiders
27.77% Mutual Funds
25.18% Other Institutional Investors
15.96% Public Companies and
Individual Investors
HAR FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was €22.74 and its highest was €40.62 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is €2.96B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Apr 24, 2025 which is in 43 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Feb 05, 2025. The company reported -€0.858 earnings per share for the quarter, missing the consensus estimate of -€0.609 by -€0.249.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of €0.638 which represents an annual dividend yield of 2.57%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.81.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 124,536,850 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of -€0.858 in its last earnings report, missing expectations of -€0.609. Following the earnings report the stock price went down -4.982%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in DE:HAR
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Harley-Davidson Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Moderate Buy
Average Price Target:
€27.77 (17.83% Upside)
€27.77 (17.83% Upside)
Blogger Sentiment
Neutral
DE:HAR Sentiment 50%
Sector Average 65%
Sector Average 65%
Insider Transactions
Sold Shares
Worth $88.3K over
the Last 3 Months
the Last 3 Months
News Sentiment
Neutral
Bullish news 59%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-32.02%
12-Months-Change
Fundamentals
Return on Equity
14.19%
Trailing 12-Months
Asset Growth
-2.13%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
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HAR Company Deck
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HAR Earnings Call
Q4 2025
0:00 / 0:00
Earnings Call Sentiment|Negative
The earnings call reflects a challenging year for Harley-Davidson, with significant declines in global retail sales and financial performance. However, the company experienced growth in the US Touring segment and maintained a strong market share in electric motorcycles, alongside notable product recognition and strong cash flow generation. Despite these positive aspects, the overall sentiment is negative due to the substantial headwinds and financial losses faced by both Harley-Davidson and LiveWire.Read More>---
HAR Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
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HAR Stock 12 Month Forecast
Average Price Target
€27.77
▲(17.83% Upside)
Technical Analysis
Best Analysts Covering HAR
1 Year
1 Year Success Rate
4/14 ratings generated profit
1 Year Average Return
-12.39%
reiterated a buy rating last month
Copying Brandon Rolle's trades and holding each position for 1 Year would result in 21.43% of your transactions generating a profit, with an average return of -12.39% per trade.
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