AcquisitionThe combined platform will offer advertisers a complete omnichannel solution across ad delivery, creative personalization, measurement, and optimization.
Financial PerformanceInnovid will continue to benefit from the $158B of linear TV budgets shifting to CTV while it remains focused on cost discipline as it drives toward its long-term target of 30%+ EBITDA margins.
Industry GrowthConsolidation within AdTech could accelerate as companies look to build scale and create better omnichannel solutions.