Growth OpportunitiesMGNI-sold programmatic primarily monetizes CTV ad units coming from vMVPDs, OEMs, and multi-publisher bundles, offering diverse monetization channels.
Market ExpansionMagnite is seeing a broadening of the addressable market by being invited into ad platforms that were previously viewed to be walled gardens.
Market PositionMGNI is positioned as the exclusive SSP in the Netflix ecosystem, allowing it to capitalize on the influx of live content.
PartnershipsMagnite has struck an agreement with TF1 to bolster programmatic demand, which enhances its monetization potential with Netflix.