Record Financial Performance
Magnite achieved record highs with a contribution ex-TAC of $607 million, processed ad spend of over $6 billion, adjusted EBITDA of $197 million, and free cash flow of $118 million for the fiscal year 2024.
Strong CTV Growth
Connected TV (CTV) contribution ex-TAC increased 23% year-over-year for Q4, outperforming the guidance range of 18% to 21%. For the full year 2024, CTV contribution ex-TAC grew 19%.
Successful Partnerships and New Deals
Magnite saw significant growth from partnerships with Roku, LG, Vizio, Walmart, Disney, Fox, Warner Discovery, Paramount, and Netflix. The company also expanded its international sports business with partners like FIFA and Sky New Zealand.
AI and Technological Advancements
Magnite is set to release new client-facing tools powered by generative AI in 2025, aimed at optimizing ad requests and improving operational efficiencies.
Improved Cost Efficiency
The company achieved a 26% reduction in cost per ad request for DV+ and a 45% reduction for CTV in 2024, with plans for further efficiency improvements in 2025.