Brand StrategyBIRD is focused on injecting newness and freshness into the brand by incorporating texture, color, and new materials, all while leaning into the 'codes' that make Allbirds shoes easily identifiable.
Financial PerformanceBIRD delivered its 5th consecutive adj. EBITDA beat on across-the-board upside – an impressive improvement from its early post-IPO history.
Retail And Online StrategyA key element of the brand's reset involves resetting the stores and online site to more clearly communicate the product offering and appeal to a wider range of consumers.