Reduced SG&A and Store Closures
Streamlined cost structure by reducing SG&A by over $20 million in 2024 and closing 15 US stores, with an additional 5 closures after year-end.
Successful International Transition
Transitioned to a distributor model in targeted international regions, setting up the international business for profitable, scalable growth.
Marketing Campaign Success
Launched a new brand campaign 'Cards on the Table' featuring Stanley Tucci, with positive initial results, achieving over 5 million organic social reach and a combined potential reach of over 1 billion through media coverage.
Gross Margin Improvements
Year-over-year improvement expected in gross margins, anticipated to be in the mid-40% range for the full year 2025.
Strong Financial Position
Ended the year with cash and cash equivalents of $67 million and no outstanding borrowings.