Brand ElevationSome investors are skeptical of the company's efforts to elevate its brand and drive meaningful growth in new categories, especially amid rising competition in footwear.
Consumer SpendingRisks to the target price include a consumer spending slowdown in North America and Europe, a deteriorating macroenvironment in China, less-than-expected growth from new categories, and increasing competition in the comfort footwear market.
Financial DisciplineThere is a risk that CEO Robert Greenberg may surprise investors with elevated levels of SG&A spending, which could impact financial discipline.