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American Rebel Holdings Inc (AREB)
NASDAQ:AREB

American Rebel Holdings (AREB) AI Stock Analysis

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American Rebel Holdings

(NASDAQ:AREB)

41Neutral
American Rebel Holdings faces significant financial difficulties, with negative margins and high leverage posing major risks. Technical indicators suggest a bearish trend, and valuation metrics are weak due to negative earnings. While recent corporate events show some positive strategic moves, the overall outlook remains challenging with high default risks and reliance on external financing.

American Rebel Holdings (AREB) vs. S&P 500 (SPY)

American Rebel Holdings Business Overview & Revenue Model

Company DescriptionAmerican Rebel Holdings (AREB) is a diversified company operating in the personal security and lifestyle markets. The company specializes in manufacturing and selling innovative products designed to enhance personal safety and convenience. American Rebel's core offerings include concealed carry backpacks, apparel, and personal safes, targeting a market of consumers seeking functional and secure lifestyle products.
How the Company Makes MoneyAmerican Rebel Holdings generates revenue through the sale of its personal security and lifestyle products, primarily focusing on direct-to-consumer sales via its online platform and retail partnerships. The company's key revenue streams include the sales of concealed carry backpacks, apparel, and personal safes. Additionally, American Rebel leverages strategic partnerships with retailers to expand its market reach and boost sales. Factors such as consumer demand for personal security products and the company's ability to innovate and market effectively contribute significantly to its earnings.

American Rebel Holdings Financial Statement Overview

Summary
American Rebel Holdings faces significant financial challenges, with persistent losses, high debt, and negative cash flows. Revenue growth is present, but profitability, leverage, and cash management issues overshadow this improvement.
Income Statement
45
Neutral
The company showed revenue growth from 2022 to 2023, with total revenue increasing significantly. However, profitability metrics remain concerning, with a negative net profit margin and declining gross profit margins over the years. The EBIT and EBITDA margins are also negative, reflecting ongoing operational challenges and cost structure issues.
Balance Sheet
40
Negative
The balance sheet reveals a declining stockholders' equity and a high debt-to-equity ratio, indicating leverage concerns. The equity ratio improved slightly due to reduced total liabilities, but overall financial stability is impacted by high debt levels and low equity.
Cash Flow
38
Negative
Operating cash flow remained negative, indicating cash flow challenges. The free cash flow situation is worsening, with no visible improvement in cash flow to net income ratios. The company relies heavily on financing activities to sustain operations, suggesting a lack of internal cash generation.
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
14.45M16.23M8.45M986.83K1.26M535.11K
Gross Profit
812.35K3.04M1.94M174.70K303.19K156.03K
EBIT
-10.51M-7.94M-5.06M-3.31M-2.77M-6.00M
EBITDA
-14.47M-10.59M-6.38M-4.03M-3.63M-5.94M
Net Income Common Stockholders
-17.19M-11.10M-8.52M-8.16M-8.27M-9.20M
Balance SheetCash, Cash Equivalents and Short-Term Investments
19.23K1.15M356.75K17.61K60.90K131.66K
Total Assets
49.73K14.65M16.56M968.60K1.12M1.87M
Total Debt
6.11K5.40M2.58M4.11M5.59M4.14M
Net Debt
-13.13K4.26M2.22M4.09M5.53M4.01M
Total Liabilities
99.37K7.65M5.21M5.14M6.13M4.82M
Stockholders Equity
-49.64K7.00M11.35M-4.17M-5.01M-2.95M
Cash FlowFree Cash Flow
-6.05M-7.04M-6.85M-847.85K-1.97M-2.18M
Operating Cash Flow
-6.04M-7.04M-6.83M-847.85K-1.97M-2.18M
Investing Cash Flow
-51.79K-331.30K-10.27M0.000.000.00
Financing Cash Flow
4.66M8.16M17.44M804.55K1.90M2.29M

American Rebel Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.85
Price Trends
50DMA
9.48
Negative
100DMA
26.25
Negative
200DMA
63.90
Negative
Market Momentum
MACD
-1.72
Negative
RSI
43.84
Neutral
STOCH
21.08
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AREB, the sentiment is Negative. The current price of 3.85 is below the 20-day moving average (MA) of 5.78, below the 50-day MA of 9.48, and below the 200-day MA of 63.90, indicating a bearish trend. The MACD of -1.72 indicates Negative momentum. The RSI at 43.84 is Neutral, neither overbought nor oversold. The STOCH value of 21.08 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AREB.

American Rebel Holdings Risk Analysis

American Rebel Holdings disclosed 51 risk factors in its most recent earnings report. American Rebel Holdings reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

American Rebel Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
CACAL
71
Outperform
$527.75M5.0917.83%1.81%-3.36%-35.98%
65
Neutral
$275.04M8.9712.37%3.64%-8.73%0.31%
61
Neutral
$102.24M9.065.00%4.53%-1.75%8.28%
60
Neutral
$6.86B11.613.16%4.15%2.41%-21.45%
46
Neutral
$6.23M-99.06%-10.21%41.17%
41
Neutral
$9.12M-342.34%-28.62%32.84%
VRVRA
41
Neutral
$53.74M-28.34%-20.99%-976.24%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AREB
American Rebel Holdings
3.85
-74.67
-95.10%
FORD
Forward Industries
5.66
0.18
3.28%
RCKY
Rocky Brands
13.70
-12.74
-48.18%
VRA
Vera Bradley
1.94
-4.84
-71.39%
WEYS
Weyco Group
28.54
1.51
5.59%
CAL
Caleres
15.48
-21.82
-58.50%

American Rebel Holdings Corporate Events

Delistings and Listing ChangesLegal ProceedingsStock Split
American Rebel Holdings Announces Reverse Stock Split
Neutral
Mar 28, 2025

American Rebel Holdings announced a 1-for-25 reverse stock split of its common stock, effective March 31, 2025, to maintain compliance with Nasdaq’s minimum bid price requirement. This move aims to enhance the stock’s marketability and ensure that shareholders with 100 or more shares are not adversely affected. Concurrently, the company is defending against a lawsuit filed by Bank of America related to a $2 million credit facility, which expired in February 2024, and is working towards a settlement.

Product-Related AnnouncementsBusiness Operations and Strategy
American Rebel Expands Light Beer into Kansas City
Positive
Mar 20, 2025

On March 6, 2025, American Rebel Holdings announced the expansion of its American Rebel Light Beer into Balls Food Stores across the Kansas City metro area, leveraging a successful ‘Scan to Win’ promotion. This strategic move aims to enhance the company’s market presence in the beverage industry while fostering local partnerships, as highlighted by the collaboration with Balls Food Stores, a long-standing leader in the region.

Private Placements and FinancingBusiness Operations and Strategy
American Rebel Holdings Secures Loan Amid Default Risks
Negative
Mar 5, 2025

On March 3, 2025, American Rebel Holdings entered into a Securities Purchase Agreement with 1800 Diagonal Lending, LLC, resulting in a loan of $94,300 with net proceeds of $75,000. The company is required to make several payments, with the first due on August 30, 2025. Additionally, the company is in default of two Revenue Interest Purchase Agreements, which could significantly impact its working capital needs. On February 25, 2025, Champion Safe Company, a subsidiary, announced a partnership with NetWize to enhance technology and streamline operations, aiming to improve efficiency and drive growth.

Delistings and Listing ChangesBusiness Operations and StrategyRegulatory Filings and Compliance
American Rebel Holdings Amends Purchase and Exchange Agreement
Neutral
Feb 21, 2025

In recent developments, American Rebel Holdings amended its Purchase and Exchange Agreement, allowing for the exchange of promissory note portions for common stock, with a limitation on beneficial ownership. Additionally, the company received a notification from Nasdaq for non-compliance with stockholder equity requirements, with a plan to address this within 45 days. Furthermore, American Rebel’s subsidiary, Champion Safe Co., exceeded sales goals early in 2025, highlighting the company’s successful market presence and product innovation.

Product-Related AnnouncementsPrivate Placements and Financing
American Rebel Expands Online Lager Sales Nationwide
Positive
Feb 14, 2025

On February 10, 2025, American Rebel Holdings entered into a Securities Purchase Agreement with 1800 Diagonal Lending, LLC, receiving a loan of $155,250 with net proceeds of $129,000 after discounts and fees. This financial arrangement includes structured repayment plans and conversion rights contingent on default events. Additionally, American Rebel announced on February 13, 2025, that its American Rebel Light Lager is now available online in 40 US states, facilitated by Bevstack’s e-commerce platform, significantly broadening its market reach and offering a new opportunity for potential investors to sample the product.

Delistings and Listing ChangesRegulatory Filings and Compliance
American Rebel Holdings Achieves NASDAQ Compliance
Positive
Feb 11, 2025

On February 10, 2025, American Rebel Holdings, Inc. announced that it has regained compliance with NASDAQ’s listing standards after resolving a delay in filing its Form 10-Q for the quarter ended September 30, 2024. This compliance, achieved by February 7, 2025, followed a plan submission to NASDAQ and involved significant efforts from the company’s accounting teams, ensuring the company’s continued NASDAQ listing and potentially reinforcing stakeholder confidence.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.