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Vera Bradley (VRA)
NASDAQ:VRA

Vera Bradley (VRA) AI Stock Analysis

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Vera Bradley

(NASDAQ:VRA)

42Neutral
Vera Bradley's overall stock score reflects its current financial and operational challenges. Declines in revenue and profitability, coupled with negative cash flow, weigh heavily on the score. The technical analysis suggests bearish momentum, further contributing to a lower score. Valuation metrics are unfavorable, with a negative P/E ratio and no dividend yield. The earnings call provides some optimism with strategic initiatives aimed at stabilization; however, these efforts are overshadowed by immediate financial pressures.

Vera Bradley (VRA) vs. S&P 500 (SPY)

Vera Bradley Business Overview & Revenue Model

Company DescriptionVera Bradley, Inc., together with its subsidiaries, designs, manufactures, and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. It operates through three segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The company offers bag products, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags; accessories, including wallets, wristlets, eyeglass cases, scarves, and various technology accessories; bracelets, rings, and necklaces under Pura Vida brand name; and travel products consisting of rolling luggage, cosmetics, and travel and packing accessories, as well as travel bags comprising duffel and weekend bags. It also provides home products that include throw blankets, beach towels, and comforters, as well as items, such as mugs and tumblers; apparel/footwear comprising sleepwear, footwear, cotton face masks, outerwear, socks, and scarves; and stationery and merchandising products, as well as freight, licensing, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and factory outlet stores in the United States; and verabradley.com, an online outlet site, as well as its annual outlet sale in Fort Wayne, Indiana. As of January 29, 2022, it operated 70 full-line and 75 factory outlet stores. The company sells its Pura Vida branded products through wholesale retailers, as well as through Pura Vida websites, including www.puravidabracelets.com, www.puravidabracelets.eu, and www.puravidabracelets.ca. It also sells its Vera Bradley branded products to approximately 1,800 specialty retail locations, department stores, national accounts, third party e-commerce sites, and third-party inventory liquidators, as well as through licensing agreements. Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.
How the Company Makes MoneyVera Bradley generates revenue primarily through the sale of its fashion and lifestyle products, which include handbags, luggage, accessories, and home goods. The company's revenue model is centered around both direct-to-consumer sales via its network of retail stores and e-commerce platform, as well as wholesale distribution to department stores and specialty retailers. Key revenue streams include the sales of its signature patterned bags, which are particularly popular. Additionally, Vera Bradley engages in strategic partnerships and licensing agreements to expand its product offerings and brand reach, contributing to its overall earnings.

Vera Bradley Financial Statement Overview

Summary
Vera Bradley faces significant financial challenges, evidenced by declining revenues, profitability, and cash flows. The balance sheet is relatively stable but impacted by recent losses, reducing equity returns. The company needs to address operational inefficiencies and improve cash flow management to stabilize its financial health.
Income Statement
45
Neutral
Vera Bradley has experienced a decline in revenue and profitability over the years. The gross profit margin is relatively healthy, but net income has turned negative, affecting the net profit margin adversely. The EBIT and EBITDA margins have also deteriorated, indicating operational challenges. Revenue growth has been negative, showing a downward trend in sales performance.
Balance Sheet
50
Neutral
The company maintains a moderate debt-to-equity ratio, suggesting a balanced leverage position. However, the return on equity has turned negative due to recent net losses. The equity ratio is stable, indicating a decent proportion of assets funded by equity. Liquidity might be a concern with declining cash reserves.
Cash Flow
40
Negative
The cash flow situation is concerning, with negative operating and free cash flows in recent periods. Free cash flow growth has been negative, signaling potential liquidity issues. The operating cash flow to net income ratio is negative due to ongoing losses. Cash flow management needs significant improvement to support operational needs.
Breakdown
TTMMar 2025Mar 2024Mar 2023Mar 2022Mar 2021
Income StatementTotal Revenue
405.27M371.97M470.79M499.96M540.45M468.27M
Gross Profit
210.06M186.84M256.41M238.94M287.94M265.52M
EBIT
-18.38M-42.36M15.53M-25.61M26.91M13.06M
EBITDA
2.36M-42.36M47.78M1.49M59.82M56.69M
Net Income Common Stockholders
-17.07M-62.19M7.84M-79.38M17.84M8.68M
Balance SheetCash, Cash Equivalents and Short-Term Investments
5.87M30.37M77.30M46.59M88.44M65.47M
Total Assets
176.90M306.69M380.79M404.50M521.86M513.79M
Total Debt
77.06M89.64M81.00M94.38M99.56M113.86M
Net Debt
71.19M59.28M3.70M47.78M11.12M49.68M
Total Liabilities
126.90M127.73M120.86M142.41M163.44M169.07M
Stockholders Equity
50.00M178.96M259.93M251.38M327.44M314.91M
Cash FlowFree Cash Flow
-16.10M-24.48M44.22M-21.66M34.37M14.96M
Operating Cash Flow
-8.82M-14.10M47.99M-13.42M39.86M20.70M
Investing Cash Flow
-7.27M-10.37M-13.77M-8.24M-4.15M17.68M
Financing Cash Flow
-22.55M-22.52M-3.55M-20.11M-11.41M-24.15M

Vera Bradley Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.25
Price Trends
50DMA
3.09
Negative
100DMA
3.85
Negative
200DMA
4.80
Negative
Market Momentum
MACD
-0.25
Negative
RSI
34.61
Neutral
STOCH
10.10
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VRA, the sentiment is Negative. The current price of 2.25 is below the 20-day moving average (MA) of 2.55, below the 50-day MA of 3.09, and below the 200-day MA of 4.80, indicating a bearish trend. The MACD of -0.25 indicates Negative momentum. The RSI at 34.61 is Neutral, neither overbought nor oversold. The STOCH value of 10.10 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for VRA.

Vera Bradley Risk Analysis

Vera Bradley disclosed 41 risk factors in its most recent earnings report. Vera Bradley reported the most risks in the “Production” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Vera Bradley Peers Comparison

Overall Rating
UnderperformOutperform
Sector (59)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
59
Neutral
$12.17B11.04-1.10%3.77%1.26%-19.70%
48
Neutral
$66.33M-37.63%-5.59%-287.73%
46
Neutral
$61.25M-50.98%-18.93%35.38%
45
Neutral
$61.14M-22.43%-3.10%-381.92%
VRVRA
42
Neutral
$62.33M-28.34%-20.99%-976.24%
42
Neutral
$17.09M-148.78%-11.06%-175.45%
33
Underperform
$111.74M-521.67%-10.65%-129.52%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
VRA
Vera Bradley
2.30
-4.28
-65.05%
FOSL
Fossil Group
1.26
0.30
31.25%
PLCE
Children's Place
8.59
-1.64
-16.03%
TLYS
Tilly's
2.19
-4.35
-66.51%
DLTH
Duluth Holdings
1.82
-2.98
-62.08%
LVLU
Lulu's Fashion Lounge Holdings
0.45
-1.11
-71.15%

Vera Bradley Earnings Call Summary

Earnings Call Date: Mar 12, 2025 | % Change Since: -17.28% | Next Earnings Date: Jun 4, 2025
Earnings Call Sentiment Neutral
The earnings call reflected a mixed outlook for Vera Bradley. While there were notable achievements in high-income customer growth and successful marketplace performance, significant challenges were evident in declining revenues and profitability. The emphasis on strategic transformation and cost savings provides a positive outlook but is tempered by the current financial performance and economic headwinds.
Highlights
Strong Pipeline of New Business Development
Vera Bradley has a strong pipeline of new business development in the indirect channel expected to bear fruit later this year.
10% Growth in High-Income Customer Segment
Achieved approximately 10% growth among customers aged 18 to 34 with household incomes above $100,000, highlighting future opportunities.
Successful Target Marketplace Performance
The Target Marketplace delivered exceptional results, demonstrating the importance of engaging customers in their preferred shopping environments.
Urban Outfitters Collaboration Success
The Urban Outfitters collaboration was a standout performer in Q4, aligning well with Vera Bradley's target demographic.
Inventory Optimization Success
Year-end inventory was 7% below prior year levels with a further 10% reduction targeted for fiscal 2026.
Cost Savings and Financial Position
The company expects to deliver cost savings of at least $20 million in fiscal 2026, with a strong financial position of no debt and $30 million in cash.
Lowlights
Decline in Fourth Quarter Revenues
Fourth quarter revenues were $100 million, down from $133.3 million in the prior year fourth quarter.
Challenges in Outlet Stores
Branded outlet stores experienced declines in both traffic and conversion due to macroeconomic pressures.
Decrease in Gross Margin
Q4 gross margin was 45.7%, down from 52.3% last year, reflecting a mix shift across store and online channels.
Significant Decrease in Pura Vida Segment Revenues
Pura Vida segment revenues for the fourth quarter totaled $13.6 million, a 44% decrease from $24.2 million in the prior year fourth quarter.
Net Loss for the Fourth Quarter
The net loss for the fourth quarter totaled $8.3 million, compared to net income of $3.5 million last year.
Company Guidance
In the fourth quarter of fiscal 2025, Vera Bradley reported revenues of $100 million, a significant decrease from $133.3 million the previous year, with a net loss of $8.3 million compared to a net income of $3.5 million last year. The company experienced challenges in its direct channel, with a 17.8% revenue decline, compounded by an unexpected shift from outlet store sales to e-commerce. Despite these challenges, Vera Bradley achieved approximately 10% growth among customers aged 18 to 34 with household incomes above $100,000, and saw promising results from its Target Marketplace initiative. The gross margin fell to 45.7% from 52.3%, attributed to a strategic shift in promotional and pricing strategies. For fiscal 2026, the company aims for revenues of approximately $280 million, targeting a gross margin of 52.5% and a significant SG&A expense reduction to $155 million. The sale of the Pura Vida business is expected to close by the end of the first quarter, marking a strategic pivot. Vera Bradley plans a 10% inventory reduction and anticipates a year-end cash balance of $40 million, positioning itself for a year of stabilization and strategic growth.

Vera Bradley Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Vera Bradley Appoints Andrew Meslow to Board of Directors
Neutral
Feb 10, 2025

On February 10, 2025, Vera Bradley announced the appointment of Andrew Meslow, former CEO of L Brands and Bath & Body Works, to its Board of Directors. Meslow’s extensive experience in retail operations and leadership is expected to strengthen Vera Bradley’s strategic initiatives, particularly in Project Restoration. Concurrently, Mary Lou Kelley, who served as a Board member since 2015, announced her retirement effective February 7, 2025. Her departure is amicable and not due to any disagreements, marking the end of her impactful tenure that provided valuable retail and E-commerce insights.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.