Business ModelAffirm's business model has diversified and strengthened from its earliest days as a 'pay-in-4 / 0%' lender to a more balanced revenue, credit, and customer mix.
Growth PotentialThe combination of secular tailwinds in favor of BNPL and Pay-in-4 offerings and AFRM’s impressive distribution with major e-commerce platforms should drive strong market share gains.
Market PositionAFRM is viewed as the leading provider of modern credit solutions for consumers, with a diverse portfolio of products for point of sale financing and everyday spending.