Consumer PreferenceConsumers prefer Ulta over Sephora when shopping prestige products, highlighting a strong consumer demand for Ulta's offerings.
Market PerformanceOLPX saw consistent sell through throughout the quarter in all three channels, indicating positive signs for the stock.
Product InnovationOlaplex is set to release two new products, including one specifically for curly hair using a new technology, showcasing its strong innovation with science-backed formulations.