After Olaplex reported an in-line Q2 and reiterated 2024 guidance, Evercore ISI analyst Robert Ottenstein noted that Olaplex’s retail business grew a “strong” 22%, pointing to a stabilized consumer and retail base. Stabilizing the consumer business is “an important first step, suggesting that misinformation in social media could have abated,” according to the analyst, who kept an In Line rating and $5 price target on Olaplex shares ahead of the company’s earnings call.
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