Digital And Direct Sales GrowthNike Direct, especially Nike Brand Digital, enjoyed high growth momentum by leveraging on rising penetration via digital shopping, offering better convenience to customers.
Management And LeadershipAnalyst upgrades Nike to Buy as realistic expectations seem priced in and new management could reignite excitement.
Strategic PartnershipsPotential partnership with Amazon could be a game-changer for Nike, given Amazon's significant market share in US e-commerce.