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Nike is betting on a big Super Bowl ad to reclaim dominance, WSJ says

Nike is betting on a big Super Bowl ad to reclaim dominance, WSJ says

Nike (NKE) is making a high-stakes bet on a 60-second Super Bowl commercial that will feature a lineup of more than half a dozen famous female athletes, Suzanne Vranica of The Wall Street Journal reports. Nike hopes to garner attention and reignite sales through the advertisement. Nike last aired a Super Bowl ad in 1998.

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