It’s never too early to be thinking of Christmas especially if like footwear giant Nike (NKE) you recently posted a slide in Q2 earnings and sales back in December.
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Happily, for Nike, five-star TipRanks-rated analyst Sam Poser of Williams Trading believes that new product offerings from the group will drive an increase in purchases for the holiday season later this year. On the Christmas list, it seems, will be new colors of Air Force Ones, and updates to both Jordan retros and Deion Sanders shoes.
Nike is “Healing its Wound”
Poser, who has a Buy rating and $93 price target on NKE stock, said following a recent meeting with the company’s new CEO, Elliot Hill and CFO, Matt Friend he was more confident in its direction. “Hill has exposed the wound and allowed air to heel,” said Poser. “We recognise that aggressive near-term price actions to cleanse the marketplace of oversaturated poor performing products will hurt sales and margins for the next few quarters. But a recovery will commence in the back half of Q2 2026 and accelerate.”
Super Bowl Advert Was a Winner
He added that the Super Bowl Just Win commercial from last weekend highlighted a return to the brand first approach and its commitment to women’s sports. Nike also got a bounce from four-star TipRanks-rated analyst Aneesha Sherman of Bernstein who maintained a Buy rating and $102 price target. She said Nike has made significant progress in clearing outdated inventory with new product launches set to “enhance the brand’s appeal.”
Is NKE a Good Stock to Buy?
On TipRanks, NKE has a Moderate Buy consensus based on 14 Buy and 14 Hold ratings. Its highest price target is $120. NKE stock’s consensus price target is $84.29 implying an 17.72% upside.
