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Simply Better Brands (TSE:SBBC)
:SBBC

Simply Better Brands (SBBC) AI Stock Analysis

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Simply Better Brands

(SBBC)

48Neutral
Simply Better Brands' overall score is driven by financial challenges and valuation concerns, despite positive momentum and strategic growth initiatives in the TRUBAR division. The financial instability due to negative earnings and cash flows is a significant risk, while the earnings call and corporate events highlight potential growth opportunities.

Simply Better Brands (SBBC) vs. S&P 500 (SPY)

Simply Better Brands Business Overview & Revenue Model

Company DescriptionSimply Better Brands Corp. (SBBC) is a health and wellness company that operates in the sectors of consumer packaged goods, focusing on plant-based products. Its core products and services include a range of wellness brands that promote holistic health, such as nutritional supplements, personal care items, and hemp-derived CBD products. The company's portfolio is designed to meet the growing demand for natural and sustainable products that support a healthy lifestyle.
How the Company Makes MoneySimply Better Brands generates revenue through the sale of its consumer packaged goods across various distribution channels. Key revenue streams include direct-to-consumer sales via e-commerce platforms, as well as wholesale distribution to retail partners. The company benefits from significant partnerships with retail chains and online marketplaces that enhance its market reach and visibility. Additionally, SBBC may engage in strategic collaborations and licensing agreements to expand its product offerings and enter new markets, contributing to its overall earnings.

Simply Better Brands Financial Statement Overview

Summary
Simply Better Brands faces significant financial challenges with persistent losses, high leverage, and negative cash flows. Despite some stabilization in equity, the company needs to address operational inefficiencies and improve revenue growth to enhance financial health.
Income Statement
35
Negative
The company has experienced a significant decline in revenue from 2023 to TTM. Gross profit margin remains relatively stable at 43.06% for TTM, but net profit margin is negative at -19.15%, indicating ongoing losses. The EBIT and EBITDA margins are also negative, reflecting operational challenges. Revenue growth showed a negative trend from 2023 to TTM.
Balance Sheet
40
Negative
The balance sheet shows high leverage with a debt-to-equity ratio of 0.87 in TTM. The return on equity cannot be assessed due to negative equity in 2023 but improved to a positive value in TTM. The equity ratio is 38.23%, indicating moderate financial stability but with potential risk due to past negative equity.
Cash Flow
30
Negative
The cash flow statement reflects challenges with negative operating and free cash flows in TTM, similar to previous periods. The operating to net income ratio indicates inefficiencies in translating income to cash. Free cash flow growth was negative, highlighting ongoing cash flow constraints.
Breakdown
TTMDec 2023Dec 2022Dec 2021Dec 2020Dec 2019
Income StatementTotal Revenue
45.44M79.86M65.41M15.63M13.77M25.31M
Gross Profit
19.57M46.86M44.56M9.71M8.97M16.82M
EBIT
-3.18M-10.47M-9.27M-8.72M1.45M5.78M
EBITDA
2.76M-18.23M-4.54M-8.06M1.50M5.78M
Net Income Common Stockholders
-8.70M-24.25M-12.35M-12.82M-2.20M2.89M
Balance SheetCash, Cash Equivalents and Short-Term Investments
1.06M2.33M2.34M2.23M8.31M1.06M
Total Assets
3.72M19.54M36.63M21.81M12.09M3.72M
Total Debt
128.73K19.44M19.15M20.66M16.45M128.73K
Net Debt
-933.02K17.11M16.81M18.43M8.14M-933.02K
Total Liabilities
1.31M27.18M25.49M23.86M25.80M1.31M
Stockholders Equity
1.21M-3.63M12.59M-650.43K-14.43M1.21M
Cash FlowFree Cash Flow
-1.24M-3.36M-5.09M-4.98M945.44K5.45M
Operating Cash Flow
-1.22M-3.36M-4.76M-4.98M945.44K5.46M
Investing Cash Flow
-80.90K-3.91K3.35M-713.00K-1.77M-10.05K
Financing Cash Flow
1.74M3.33M1.49M-379.80K8.07M-5.72M

Simply Better Brands Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.86
Price Trends
50DMA
1.03
Negative
100DMA
1.01
Negative
200DMA
0.84
Positive
Market Momentum
MACD
-0.02
Positive
RSI
40.77
Neutral
STOCH
21.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:SBBC, the sentiment is Negative. The current price of 0.86 is below the 20-day moving average (MA) of 0.98, below the 50-day MA of 1.03, and above the 200-day MA of 0.84, indicating a neutral trend. The MACD of -0.02 indicates Positive momentum. The RSI at 40.77 is Neutral, neither overbought nor oversold. The STOCH value of 21.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for TSE:SBBC.

Simply Better Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
$19.87B13.65-16.14%3.29%1.16%3.90%
TSOGI
52
Neutral
$166.66M-18.27%7.33%84.41%
48
Neutral
C$99.68M-273.69%-49.45%31.75%
TSACB
47
Neutral
$314.49M24.734.78%16.39%-98.10%
42
Neutral
$235.42M-84.50%-16.27%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:SBBC
Simply Better Brands
0.91
0.57
167.65%
TSE:WEED
Canopy Growth
1.17
-11.24
-90.57%
TSE:ACB
Aurora Cannabis
5.75
-2.86
-33.22%
TSE:OGI
OrganiGram Holdings
1.27
-1.59
-55.59%

Simply Better Brands Earnings Call Summary

Earnings Call Date: Nov 18, 2024 | % Change Since: 34.37% | Next Earnings Date: Apr 22, 2025
Earnings Call Sentiment Positive
The earnings call reflects a strong positive sentiment due to the exceptional growth and expansion of the TRUBAR division, significant improvements in financial standing, and promising future outlook. Despite some challenges with smaller business lines and the need for continued investment, the highlights significantly outweigh the lowlights.
Highlights
Exceptional Revenue Growth
Reported 124% year-over-year growth in total revenue for the quarter, with the TRUBAR division growing 156% year-over-year.
TRUBAR Division Success
TRUBAR division reported $11.5 million in revenue, up from $4.5 million, and is targeting $100 million in a $6 billion industry with a 14% CAGR.
Improved Financial Position
Cash balance of $3.5 million, $10 million available through credit lines, and a $1.2 million reduction in promissory notes and loans payable.
Margin Improvements
Gross margin improved from 40% to 50%, with plans for further margin enhancements as volumes expand.
Expanding Distribution Channels
Significant new distribution channels won, including Costco, Walmart, Whole Foods, Amazon, and CVS. Plan for international expansion and regional wins across North America.
Strong Amazon Performance
Amazon sales increased from $40,000 to over $600,000 per month, with plans to reach a $10 million run rate in 2025.
No Production Capacity Limitations
Current production setup can support well over $100 million with world-class Comans and deep capabilities.
Lowlights
Relatively Small Other Business Lines
Plant-based wellness and NextGen Beauty divisions contribute minimally to overall revenue, with sales of $1.5 million and $2-3 million respectively.
Continued Investment Required
Need for continued investment in growth, which may impact short-term profitability, with expected 9-10% EBITDA margin in the next year.
Challenges in New Markets
International expansion and deeper penetration in Canada and Walmart require strategic planning and execution.
Company Guidance
During the Simply Better Brands Q3 2024 earnings call, the company reported significant growth metrics, indicating a 124% year-over-year increase in total revenue, primarily driven by its TRUBAR division, which saw a 156% rise. The total revenue for the quarter was $12.1 million, with TRUBAR contributing $11.5 million. The company also reported improvements in gross margin, reaching 50% from a previous 40%. Financially, Simply Better Brands strengthened its position, boasting a cash balance of $3.5 million and access to $10 million in credit lines, while reducing loans payable by $1.2 million. Looking ahead, the company remains confident in its guidance for the remainder of the year, aiming for a 2024 TRUBAR revenue target of $45 million to $50 million, and is focused on expanding its market reach and distribution channels, with plans to enter 15,000 stores by year-end.

Simply Better Brands Corporate Events

Product-Related AnnouncementsBusiness Operations and Strategy
TRUBAR™ by Simply Better Brands Earns Seed Oil Free Certification
Positive
Jan 30, 2025

Simply Better Brands Corp. announced that its TRUBAR™ line has achieved Seed Oil Free Certification, ensuring its products are free from all seed oils through rigorous third-party testing. This certification positions TRUBAR™ as a leader in the plant-based protein bar category, addressing the growing consumer concern over seed oils and enhancing its market appeal to health-conscious consumers.

Product-Related AnnouncementsBusiness Operations and Strategy
Simply Better Brands Expands TRUBAR™ Distribution via Gopuff
Positive
Jan 21, 2025

Simply Better Brands Corp. has expanded the distribution of its TRUBAR™ product by launching it on Gopuff, an instant commerce platform in major U.S. markets. This move enhances the company’s presence in the e-commerce channel, providing Gopuff customers with a quick and convenient option for healthy snacking, aligning with the company’s strategy to innovate and expand its market reach.

Simply Better Brands Expands TRUBAR™ Distribution to Sam’s Club Stores
Jan 15, 2025

Simply Better Brands Corp. has announced the nationwide launch of TRUBAR™ in select Sam’s Club stores across the U.S., marking a strategic expansion in its North American distribution network. This move follows a successful online introduction on samsclub.com, aiming to enhance brand visibility and customer engagement in the warehouse retail channel.

Simply Better Brands’ TRUBAR Gains National Exposure in U.S. Warehouse Club Promotion
Jan 14, 2025

Simply Better Brands Corp. announced that its TRUBAR brand has been selected for a national promotion program with a major U.S. warehouse club retailer, marking its third consecutive year of participation. The promotion, running from January 2-31, 2025, will feature TRUBAR’s top-selling bars and is expected to significantly enhance the brand’s visibility and distribution across the United States. Additionally, SBBC has engaged Winning Media to execute a digital awareness campaign aimed at boosting investor focus and corporate visibility.

Simply Better Brands’ Strategic Leadership Appointments
Dec 17, 2024

Simply Better Brands Corp. has announced key leadership appointments as it continues its growth trajectory. Claire Ughetto will lead operations with her extensive supply chain experience, while Laura Freimane steps in as Chief Financial Officer, bringing substantial financial expertise to the company.

Simply Better Brands Secures $10M Credit Facility
Dec 2, 2024

Simply Better Brands has secured a new $10 million credit facility from BMO to expand its TRUBAR sales in North American and international markets. This facility, supported by the Export Development Canada program, replaces a previous $5 million facility and allows borrowing against accounts receivable and inventory. The partnership aims to boost TRUBAR’s growth, innovation, and market reach.

Simply Better Brands Reports Strong Q3 Growth
Nov 18, 2024

Simply Better Brands has reported a remarkable 124% increase in revenue for the third quarter of 2024, attributed largely to the success of TRUBAR, which saw a 156% rise in revenue. The company has also significantly improved its financial standing, transforming a working capital deficit into a positive position while expanding TRUBAR’s distribution across major retailers in North America.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.