Competitive AdvantageKITS' ability to leverage its assets to produce high-quality eyeglasses at low prices is difficult for competitors to replicate, allowing it to stand out in the online marketplace.
Marketing SuccessFocus on growing awareness through influencers has been effective, with management citing a recent influencer post that led to a significant influx of orders.
Revenue GrowthRevenue of $41.7 million is above management's previous expectations, representing 34% YoY growth.