Store Expansion Milestone
Reached the grand opening of the 1,000th store in Shanghai, marking a significant moment in national expansion.
Improved Profitability
Company-owned and operated store contribution margin improved by 5.3 percentage points and adjusted corporate EBITDA margin improved by 9.9 percentage points year-over-year.
Loyalty Program Growth
Registered loyalty club members exceeded 24 million, reflecting a 29.7% year-over-year growth.
Successful Franchise Model
Received over 6,200 subfranchisee applications and successfully opened around 100 stores by the end of 2024.
Product Innovation Impact
Launched 92 new products in 2024, contributing approximately 25% of top line sales.