Improvement in Average Net Revenue Per Device
Average net revenue per device increased by 11% over the previous quarter and 6% over the prior year period, showing the effectiveness of the company’s strategy to enhance device utilization.
Strong Gross Margin
Gross margin remained elevated at 60%, showing a 480 basis point improvement over the prior year Q4, getting closer to the historical strong quarter range of 70%.
Increase in Direct-to-Consumer Advertising
Direct-to-consumer advertising ramped up to over $14,000 a week, generating approximately 2,800 patient appointments, surpassing 2022 numbers.
International Sales Growth
International sales were particularly strong with $4.1 million in Q4, up 27% over the third quarter and 41% over Q4 2023, marking the highest level of international sales to date.
Revenue Growth
Total revenue for Q4 2024 was $9.6 million, a 10% increase from $8.7 million in the year-ago quarter.