Market Position And Product OfferingSpotify maintains long-term pricing power given the company's reach (615M MAUs, 239M Premium Subscribers), leading market share, and ability to improve and expand its product offering.
Profitability And Cost ManagementSpotify’s equity has performed well as investors applaud cost controls, embrace price hikes, and increasingly tap into an array of emerging opportunities (audiobooks, video ads, and education).
Revenue And Subscriber GrowthSpotify has raised prices twice in less than a year in the US (and a few other global markets, including the UK and Australia), indicating confidence in the company’s ability to grow subscribers and mitigate churn on the platform.