AI And User EngagementMeta's large-language model, Llama, has seen exponential growth, and its AI-driven enhancements have increased user engagement on Facebook and Instagram.
Financial PerformanceMETA's revenue outperformed expectations, reaching US$40.6bn, attributed to AI-related ROI improvements and a healthy global advertising environment.
Monetization OpportunitiesThe possibility of a TikTok ban creates a significant engagement and monetization opportunity across the largest social platforms in the U.S., benefiting platforms like Meta’s Instagram and Facebook.