Advertising ShiftAdvertisers are already diversifying away from TikTok to META, GOOGL, as well as other platforms like SNAP, PINS, and RDDT.
Innovation And GrowthMeta unveiled a tidal wave of AI and metaverse innovations that will increase user engagement, improve the success of advertisers, inspire more developers to build on the platform, and expand Meta’s universe.
Monetization OpportunitiesThe possibility of a TikTok ban creates a significant engagement and monetization opportunity across the largest social platforms in the U.S., benefiting platforms like Meta’s Instagram and Facebook.