Exceptional Q4 and Full Year Financial Performance
Net sales grew 30% in Q4, and adjusted EBITDA increased 32%. For the full year 2024, adjusted net sales and adjusted EBITDA both increased by 32%, with a compounded annual growth rate of 24% in adjusted net sales over the past 2 years.
Strong International Growth
International net sales grew 49% in Q4, driven by triple-digit growth in Germany and France. Overall, the international business achieved significant scale, generating $1.7 billion in net sales outside of North America in 2024.
Successful New Product Launches
Introduced 25 new products in 2024, expanding into new subcategories like coolers, fans, frozen drink appliances, and skin care. The Ninja SLUSHi and Shark CryoGlow were particularly successful, with SLUSHi generating over 0.5 billion social media impressions.
Continued Margin Improvement
Expanded adjusted EBITDA margins by nearly 300 basis points over the past 2 years, with a 220 basis point improvement in adjusted gross margin this year.