Business InnovationThere is incremental positivity on the potential for Shake Shack to sustainably improve traffic and same-store sales as the brand leans into innovation across the business.
Leadership And GrowthNew CEO Rob Lynch's efforts are resonating, with plans to further help traffic including continued marketing investments, expanded culinary capabilities & a loyalty program.
Operational ImprovementsEfforts to improve operations at the drive-thru are promising, with drive-thru seen as a key factor to meaningfully expand the brand’s addressable market.