CTV GrowthCTV represented 20% of revenue in Q4 and it more than doubled year over year.
PartnershipsPubMatic will be launching with social media platform X, which serves more than 335M users and recently selected Pubmatic as an SSP partner.
Revenue StreamsEmerging revenue streams doubled year-over-year, contributing to revenue growth, and represented 4-5% of revenue in 4Q24.