Acquisition ImpactThe acquisition of Lockr is expected to accelerate adoption of Viant's Household ID and IRIS_ID, streamlining the process for publishers to integrate with alternative ID partners.
Financial PerformanceViant reported strong Q4 results, with revenue, contribution ex-TAC, and adj. EBITDA all coming in ahead of guidance for the second straight quarter.
Market PositionViant is executing exceptionally well, taking share of mid-market brand and agency ad budgets.
Product InnovationViant plans to launch two new AI products and is well-positioned to benefit from the shift of U.S. linear TV budgets to CTV.