Raymond James analyst Andrew Marok lowered the firm’s price target on Viant (DSP) to $18 from $27 and keeps an Outperform rating on the shares after hosting meetings with Viant’s management earlier this week. The tenor of the discussions was upbeat, and highlighted reasons to believe that Viant can maintain its strong recent execution, despite the recent pessimism seeping into the advertising sector from macro-related uncertainty, the analyst tells investors in a research note. The firm notes that Viant says it is currently not seeing broad impact from macro issues.
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