Agreement with Hyatt Hotels Corporation
Playa Hotels & Resorts entered into an agreement with Hyatt Hotels Corporation, where Hyatt will acquire all outstanding shares of Playa for $13.50 per share in cash. This transaction is considered an outstanding result for shareholders.
Strong Fourth Quarter Performance
Results exceeded expectations due to strong demand across all segments and a phenomenal holiday season. Owned resort EBITDA was $67.1 million, with better than expected ADR growth in the Pacific Coast, Yucatan, and Dominican Republic.
Increase in Direct Booking
During Q4 2024, 47.6% of Playa owned and managed transient revenues were booked direct, up 30 basis points year over year. The direct sourcing mix improved by over 20 percentage points compared to 2019, enhancing competitive advantage.
Geographical Guest Mix Improvement
South American, European, and Canadian guest mix improved significantly year over year, with European and South American guest mix at 175% versus pre-pandemic levels.