Improved Adjusted Gross Margin
Kenvue expanded its adjusted gross margin by 200 basis points year-over-year to 60.4%, driven by strong productivity enhancements.
Significant Brand Investments
The company increased its total brand investment for the year by about 20%, raising its advertising budget to 10.6% of sales in 2024 compared to 8.7% in the prior year.
Self-Care Segment Share Gains
The self-care segment saw nearly 80% of its brands gaining market share, including major brands like Tylenol, Zyrtec, and Nicorette.
Progress in Skin Health and Beauty
Kenvue achieved volume-led growth in the skin health and beauty segment, particularly with strong performances in EMEA and Latin America.
Increased Productivity and Savings
Kenvue is on track to deliver $350 million of annualized savings by 2026 through its 'view forward' initiative, with significant costs taken out of its infrastructure.