Advertising SpendStepped-up advertising spend from 8-9% as a percentage of sales, to closer to ~10% after this year and ultimately approaching peers at 11%-12%.
Cost Savings And ReinvestmentKVUE’s Our Vue Forward, which is expected to generate savings of $350mn, a portion of which will be reinvested.
Investments And StrategyManagement’s increased investments and other internal cultural shifts as they strengthen their approach/strategy as a standalone company, ultimately becoming more agile.