Rise in Online Advertising Services ARPU
Online advertising services ARPU increased by 22% year-over-year, indicating strong market competitiveness.
Growth in Follower Base
The follower base grew by 9% year-over-year to over 33.28 million, sustaining growth momentum.
Short Video Segment Expansion
The short video business expanded with over 9.2 million followers, including 2.3 million on Bilibili, showcasing a significant increase in engagement.
Successful AI Partners Summit
The AI Partners Summit attracted over 100 million views, collaborating with industry giants like Alibaba, Baidu, Lenovo, and Intel.
Expansion into New Customer Segments
Notable customer growth in sports and outdoor (60% new customer ratio), beauty and personal care (40%), and food and beverage (20%).