36Kr Holdings Inc (KRKR) AI Stock Analysis

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36Kr Holdings Inc

(NASDAQ:KRKR)

49Neutral

36Kr Holdings Inc's overall stock score reflects its financial challenges, with declining revenues and persistent losses being the most significant factors. While technical indicators show a neutral stance, valuation metrics are weak due to negative earnings. The company's efforts to reduce operating expenses and expand globally are positive, but these initiatives need time to translate into financial improvements. Overall, the stock faces hurdles in achieving sustainable growth and profitability.

36Kr Holdings Inc (KRKR) vs. S&P 500 (SPY)

Market Cap

$8.02M

Dividend YieldN/A

Average Volume (3M)18.38K

Price to Earnings (P/E)―

Beta (1Y)0.15

Revenue GrowthN/A

EPS GrowthN/A

CountryUS

Employees301

SectorCommunication Services

Sector Strength82

IndustryInternet Content & Information

Share Statistics

EPS (TTM)-2.79

Shares Outstanding1,758,120

10 Day Avg. Volume12,983

30 Day Avg. Volume18,376

Financial Highlights & Ratios

PEG RatioN/A

Price to Book (P/B)N/A

Price to Sales (P/S)0.54

Price to Cash Flow (P/CF)N/A

P/FCF Ratio0.00

Enterprise Value/Market CapN/A

Enterprise Value/RevenueN/A

Enterprise Value/Gross ProfitN/A

Enterprise Value/EbitdaN/A

Forecast

1Y Price TargetN/A

Price Target UpsideN/A

Rating ConsensusN/A

Number of Analyst Covering0

36Kr Holdings Inc Business Overview & Revenue Model

Company Description36Kr Holdings Inc (KRKR) is a prominent Chinese platform that provides business services with a focus on new economy companies. The company operates in the sectors of media, financial services, and enterprise services. It offers a comprehensive range of products and services including online advertising, enterprise value-added services, and subscription services aimed at supporting businesses in their growth and innovation strategies.

How the Company Makes Money36Kr Holdings Inc generates revenue primarily through online advertising services, which involve providing advertising placements and marketing solutions to companies looking to enhance their brand visibility. The company also earns from enterprise value-added services, which include consulting and business development solutions tailored to the needs of new economy businesses. Additionally, 36Kr offers subscription services that provide exclusive content and insights to subscribers, contributing to its revenue streams. Partnerships with key technology and financial firms also play a role in enhancing its service offerings and expanding its market reach.

36Kr Holdings Inc Financial Statement Overview

Summary

KRKR faces substantial challenges with profitability and cash flow management. While it maintains a strong gross profit margin and low leverage, consistent net losses and negative cash flows raise concerns about long-term sustainability. Efforts to improve revenue and manage operational cash flows are crucial for future stability.

Income Statement

Neutral

KRKR has seen a decrease in revenue from 2019 to 2023, with the most recent year showing a slight increase over the previous year. Gross profit margin in 2023 is about 53.5%, indicating efficient cost management. However, the company faces significant challenges in profitability, as evidenced by the negative EBIT, EBITDA, and net profit margins over multiple years, with a net loss in 2023.

Balance Sheet

Neutral

The company's balance sheet is moderately stable, with a debt-to-equity ratio of 0.18 in 2023, indicating low leverage. The equity ratio stands at 54.9%, showing a strong equity base relative to total assets. However, the decline in stockholders' equity over the years is a point of concern.

Cash Flow

Negative

KRKR's cash flow position is weak, with negative operating cash flow in 2023, indicating a potential liquidity issue. The free cash flow has also been negative, pointing to cash management challenges. The company had a positive free cash flow in 2021 but has struggled to maintain it in subsequent years.

Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019
Breakdown
Income Statement		Total Revenue
340.19M	322.50M	316.78M	386.76M	655.61M
	Gross Profit
182.02M	184.65M	187.94M	125.39M	275.32M
	EBIT
-94.22M	-44.54M	-90.80M	-265.92M	-22.87M
	EBITDA
-79.83M	-25.56M	-72.66M	-252.34M	-18.14M
	Net Income Common Stockholders
-89.98M	21.94M	-90.61M	-279.34M	-25.91M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
116.96M	184.78M	216.10M	209.19M	263.73M
	Total Assets
458.97M	571.37M	501.74M	578.53M	910.82M
	Total Debt
45.73M	56.34M	21.89M	27.56M	0.00
	Net Debt
4.26M	-86.17M	-75.08M	-33.29M	-177.37M
	Total Liabilities
197.11M	225.99M	194.47M	189.56M	266.87M
	Stockholders Equity
251.98M	338.11M	299.40M	380.82M	637.21M
Cash Flow		Free Cash Flow
-127.56M	-6.64M	192.78M	-19.48M	-163.71M
	Operating Cash Flow
-122.16M	-4.99M	194.96M	-17.13M	-158.94M
	Investing Cash Flow
20.17M	43.31M	-158.00M	-64.29M	9.88M
	Financing Cash Flow
481.00K	5.12M	-23.00K	-32.84M	278.34M

36Kr Holdings Inc Technical Analysis

Technical Analysis Sentiment

Neutral

Last Price4.02

Price Trends

50DMA

4.15

Negative

100DMA

4.03

Negative

200DMA

4.38

Negative

Market Momentum

MACD

-0.05

Negative

RSI

49.64

Neutral

STOCH

59.00

Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Neutral. The current price of 4.02 is above the 20-day moving average (MA) of 4.01, below the 50-day MA of 4.15, and below the 200-day MA of 4.38, indicating a neutral trend. The MACD of -0.05 indicates Negative momentum. The RSI at 49.64 is Neutral, neither overbought nor oversold. The STOCH value of 59.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for KRKR.

36Kr Holdings Inc Risk Analysis

36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the “Finance & Corporate” category.

Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added 0 New Risks

36Kr Holdings Inc Peers Comparison

Overall Rating

UnderperformOutperform

Sector (59)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OPRA	74 Outperform	$1.36B	16.90	8.64%	5.34%	20.42%	-36.54%
Sector *	59 Neutral	$13.73B	6.72	-2.47%	3.83%	2.30%	-35.22%
ZH	53 Neutral	$340.67M	―	-3.92%	―	-15.62%	79.81%
KRKR	49 Neutral	$8.02M	―		―	―	―
TRVG	49 Neutral	$259.43M	―	-11.75%	―	-4.88%	85.67%
SCOR	45 Neutral	$27.02M	―	-27.19%	―	-4.12%	22.94%
BZFD	41 Neutral	$70.50M	―	-28.67%	―	-34.37%	72.58%

* Communication Services Sector Average

Performance Comparison

KRKR

36Kr Holdings Inc

4.13

-3.29

-44.34%

SCOR

comScore

5.10

-8.85

-63.44%

TRVG

trivago

3.64

1.09

42.75%

OPRA

Opera

15.53

2.83

22.28%

Zhihu

3.98

0.02

0.51%

BZFD

BuzzFeed

1.89

0.34

21.94%

36Kr Holdings Inc Earnings Call Summary

Earnings Call Date: Mar 11, 2025 | % Change Since: 0.25% | Next Earnings Date: Jun 3, 2025

Earnings Call Sentiment Neutral

The earnings call presented a mixed outlook. While the company made significant strides in reducing operating expenses and expanding its content ecosystem, it faced challenges with declining revenues and increased net losses. Initiatives in AI and global expansion show promise but need time to impact the financials positively.

Highlights

Operating Expenses Reduction

Operating expenses in the second half of 2024 decreased by 50% compared to the same period in 2023, leading to a narrowing of operating losses.

Content Ecosystem Expansion

The company published 8,090 articles through content-specific accounts, gathering over 220 million page views and 5.263 million shares, indicating strong engagement and influence.

AI and Global Expansion Initiatives

36Kr continued to focus on AGI innovation and global expansion, launching initiatives like 36Kr Europe and strategic partnerships for international services.

Lowlights

Revenue Decline

Total revenue for 2024 was 231.1 million RMB, a decline from 340.2 million RMB in the previous year, primarily due to reduced advertising spending and strategic refocusing.

Enterprise Value Added Services Decline

Revenue from enterprise value added services decreased to 32.8 million RMB from 67.3 million RMB in the previous year, attributed to reduced spending by SMEs and government institutions.

Net Loss Increase

Net loss for the full year 2024 was 140.8 million RMB, compared to 89.2 million RMB in the previous year, driven by impairment loss of long-term investments.

Company Guidance

During the fiscal year 2024 earnings call for 36Kr Holdings, the company highlighted several key metrics and strategic initiatives aimed at improving operational efficiency and business performance. The company reported a 50% reduction in operating expenses in the second half of 2024 compared to the same period in 2023, while maintaining a gross profit margin of approximately 50%. Total revenue for the full year was RMB 231.1 million, down from RMB 340.2 million in the previous year. Despite the decline in revenue, the company achieved significant cost savings, with sales and marketing expenses decreasing by 35.2% year-over-year. The company also focused on enhancing its content ecosystem, reporting over 220 million page views from 8,090 published articles. Looking ahead, 36Kr plans to leverage its strengths in content creation and AI technology to drive growth and expand its global presence, targeting new markets in Japan, Southeast Asia, the Middle East, and Europe.

Glossary

OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.

NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.

UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.