Advertising RevenueIHRT is poised to start generating incremental advertising revenue from programmatic, potentially increasing sell-out rates.
Digital Audio GrowthPodcasting continues to lead growth in Digital Audio Group, with total digital revenues up 12.7% and the environment for podcast advertising remains encouraging.
Revenue DiversificationThe reaffirmed MARKET PERFORM investment rating highlights iHeart's progress in diversifying its revenue base, now 30% from digital, with a focus on generating rapid growth in digital businesses.