Sinclair Broadcast stock analysis
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Sinclair Broadcast (SBGI) Stock Price & Analysis
SBGI Stock Chart & Stats
- Day’s Range
- $13.81 - $15.17
- 52-Week Range
- $11.83 - $17.88
- Previous Close
- $13.68
- Volume
- N/A
- Average Volume (3M)
- 681.87K
- Market Cap
- $990.23M
- Enterprise Value
- $4.35B
- Total Cash (Recent Filing)
- $659.00M
- Total Debt (Recent Filing)
- $4.17B
- Price to Earnings (P/E)
- 10.3
- Beta
- 0.55
- Next Earnings
- Mar 03, 2027 (Est.)
- EPS Estimate
- 1.83
- Next Dividend Ex-Date
- Dec 01, 2026
- Dividend Yield
- 7.31%
Bulls Say, Bears Say
Bulls Say
Digital And Streaming Expansion
Growth in free ad-supported streaming, direct-to-consumer subscriptions, apps, and digital engagement broadens Sinclair’s distribution beyond traditional television. These assets can improve audience reach, create additional advertising inventory, and support a more diversified media model over the next several quarters.
Debt Reduction And Liquidity
Debt repayment and substantial liquidity improve financial flexibility even though leverage remains high. Lower interest expense can support cash retention, while available liquidity gives Sinclair greater capacity to manage maturities, fund operations, and pursue selected strategic investments.
Station Portfolio Optimization
Adding in-market station groups can strengthen local scale, improve operating efficiency, and increase the value of Sinclair’s advertising and content platform. A continuing optimization pipeline also gives management potential to improve market positions through targeted transactions rather than relying only on organic growth.
Bears Say
Very High Leverage
The debt burden is large relative to shareholders’ equity, leaving a limited balance-sheet cushion if earnings weaken. High leverage can keep interest costs elevated, restrict capital allocation, and make Sinclair more sensitive to volatility in advertising, distribution revenue, and cash generation.
Volatile Profitability And Margins
The return to profitability is encouraging but the multi-year record shows uneven earnings and material margin compression. This volatility makes current earnings less dependable as a measure of sustainable operating power and may reduce the company’s ability to consistently deleverage or invest through weaker cycles.
Core Advertising And Renewal Exposure
Pressure on core advertising demonstrates sensitivity to advertiser budgets and political crowd-out, while upcoming MVPD negotiations create uncertainty around a major distribution revenue stream. Together, these factors could challenge revenue stability and bargaining outcomes over the next two to six months.
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Sinclair Broadcast Stock Smart Score
Company Description
Sinclair Broadcast
Sinclair, Inc. operates predominantly as a broadcast television firm. It connects with audiences across diverse platforms, providing engaging and pertinent programming spanning news, entertainment, and sports. Furthermore, the company offers an effective and valuable channel for advertisers and businesses to reach its extensive viewership.
- Sector
- Communicationservices
- Industry
- Broadcasting
- CEO
- Christopher S. Ripley
- Employees
- 7,100
- Website
- sbgi.net
- Address
- 10706 Beaver Dam Road, Hunt Valley, MD, 21030, US
Sinclair Broadcast (SBGI) Earnings & Revenues
SBGI Company Deck
SBGI Earnings Call
Earnings Call SentimentPositive
The call was strongly positive, led by record political revenue, significant revenue and adjusted EBITDA growth, raised 2026 guidance, improved leverage, strong liquidity, and continued growth in Tennis Channel, digital, and station optimization initiatives. The company also cited core advertising pressure, a Tennis Channel EBITDA decline, tougher 2027 comparisons, and pending renewals, but these challenges were outweighed by the reported operating results and outlook.
View all SBGI earnings summariesSBGI Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 4 | 3 |
| Technical Analysis | 3 | 4 | 3 |
| Moving Averages | 12 | 0 | 0 |









