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Harley-Davidson (HOG)
NYSE:HOG
HOG Stock Chart & Stats
Day’s Range― - ―
52-Week Range$25.25 - $44.16
Previous CloseN/A
Volume436.61K
Average Volume (3M)2.13M
Market Cap
$3.36B
Enterprise Value$10.50B
Total Cash (Recent Filing)N/A
Total Debt (Recent Filing)N/A
Price to Earnings (P/E)6.0
Beta1.39
Next Earnings
Apr 24, 2025EPS Estimate
1.03Last Dividend Ex-Date
Dec 10, 2024Dividend Yield2.57%
Share Statistics
EPS (TTM)4.43
Shares Outstanding127,326,706
10 Day Avg. Volume3,226,914
30 Day Avg. Volume2,132,215
Standard Deviation0.14
R-Squared0.32
Alpha-0.01
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)0.63
Price to Cash Flow (P/CF)2.50
P/FCF Ratio2.30
Enterprise Value/Market Cap3.12
Enterprise Value/RevenueN/A
Enterprise Value/Gross Profit5.88
Enterprise Value/Ebitda12.50
Forecast
1Y Price Target
$31.00Price Target Upside20.29% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering10
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Bulls Say, Bears Say
Bulls Say
Dealer FeedbackDealer feedback is positive on the new model launches, indicating strong initial enthusiasm for revamped cruisers and new models.
New Model LaunchThe launch of new model year 2025 motorcycles, including a significant refresh of the cruiser category, is expected to provide a pricing lift for Harley-Davidson.
ValuationAnalyst sees upside vs. other powersports peers given attractive valuation and likely retail outperformance as HOG has now significantly refreshed ~80% of its motorcycles over the past two years.
Bears Say
EarningsHOG reported a 4Q24 GAAP loss per share of $0.93, well short of the Street’s estimate.
GuidanceFY25 guidance was below Street expectations with EPS expected to be flat to down 5% y/y.
Retail PerformanceU.S. retail decreased 15% which was below expectations, with the bulk of declines in the large cruiser category ahead of significant 2025 refresh.
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Ownership Overview
0.62% Insiders
28.03% Mutual Funds
0.20% Other Institutional Investors
41.04% Public Companies and Individual Investors
Risk Analysis
Main Risk Category
Finance & CorporateFinancial and accounting risks. Risks related to the execution of corporate activity and strategy
Website Traffic
Sorry, No Data AvailableThere is no website visitor data available for this stock.
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HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $25.25 and its highest was $44.16 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $3.36B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Apr 24, 2025 which is in 72 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Feb 05, 2025. The company reported -$0.93 earnings per share for the quarter, missing the consensus estimate of -$0.66 by -$0.27.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.172 which represents an annual dividend yield of 2.57%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 1.03.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 127,326,706 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of -$0.93 in its last earnings report, missing expectations of -$0.66. Following the earnings report the stock price went down -1.566%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
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Harley-Davidson Stock Smart Score
Neutral
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Analyst Consensus
Moderate Buy
Average Price Target:
$31.00 (20.29% Upside)
$31.00 (20.29% Upside)
Blogger Sentiment
Neutral
HOG Sentiment 50%
Sector Average 65%
Sector Average 65%
Hedge Fund Trend
Increased
By 91.6K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $138.0K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Very Positive
Last 7 Days ▼ 0.2%
Last 30 Days ▲ 8.6%
Last 30 Days ▲ 8.6%
News Sentiment
Very Bearish
Bullish news 0%
Bearish news 100%
Bearish news 100%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-20.54%
12-Months-Change
Fundamentals
Return on Equity
17.43%
Trailing 12-Months
Asset Growth
4.53%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser and touring motorcycles. It operates through the following segments: Motorcycles & Related Products; and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment comprises of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
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HOG Company Deck
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HOG Earnings Call
Q4 2025
0:00 / 0:00
Earnings Call Sentiment|Negative
The earnings call reflects a challenging year for Harley-Davidson, with significant declines in global retail sales and financial performance. However, the company experienced growth in the US Touring segment and maintained a strong market share in electric motorcycles, alongside notable product recognition and strong cash flow generation. Despite these positive aspects, the overall sentiment is negative due to the substantial headwinds and financial losses faced by both Harley-Davidson and LiveWire.Read More>---
HOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
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HOG Stock 12 Month Forecast
Average Price Target
$31.00
▲(20.29% Upside)
Technical Analysis
Best Analysts Covering HOG
1 Year
1 Year Success Rate
2/8 ratings generated profit
1 Year Average Return
-14.30%
reiterated a buy rating 7 days ago
Copying Alexander Perry's trades and holding each position for 1 Year would result in 25.00% of your transactions generating a profit, with an average return of -14.30% per trade.
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