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Harley-Davidson (HOG)
NYSE:HOG
HOG Stock Chart & Stats
Day’s Range― - ―
52-Week Range$23.81 - $43.63
Previous CloseN/A
Volume436.61K
Average Volume (3M)2.49M
Market Cap
$3.12B
Enterprise Value$9.10B
Total Cash (Recent Filing)$1.44B
Total Debt (Recent Filing)$7.03B
Price to Earnings (P/E)7.3
Beta1.10
Next Earnings
Apr 24, 2025EPS Estimate
0.8Last Dividend Ex-Date
Feb 28, 2025Dividend Yield3.03%
Share Statistics
EPS (TTM)3.33
Shares Outstanding124,536,850
10 Day Avg. Volume2,612,870
30 Day Avg. Volume2,489,514
Financial Highlights & Ratios
PEG RatioN/A
Price to Book (P/B)N/A
Price to Sales (P/S)0.59
Price to Cash Flow (P/CF)5.80
P/FCF Ratio4.70
Enterprise Value/Market Cap2.92
Enterprise Value/RevenueN/A
Enterprise Value/Gross Profit5.03
Enterprise Value/Ebitda12.84
Forecast
1Y Price Target
$29.25Price Target Upside27.12% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering10
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Bulls Say, Bears Say
Bulls Say
Industry OutlookHarley-Davidson remains optimistic on the long-term health of the motorcycle industry in the U.S. and has seen recent positive signals, including record attendance at Daytona.
Marketing StrategyHarley-Davidson has significantly revamped its marketing and advertising strategy, including the funding of a new $40 million dealer marketing through its SG&A cost savings.
Product RefreshHarley-Davidson revealed its final lineup of new model year 2025 motorcycles, anchored by a significant refresh of its cruiser category.
Bears Say
Earnings PerformanceHarley-Davidson reported a 4Q24 GAAP loss per share of $0.93, well short of the Street’s estimate.
Margin PressureHDMC margins were -50.9% vs. -25.6% consensus, driven by significant fixed cost deleverage as a result of lower volumes.
Retail Sales DeclineChannel checks of more than 30 U.S. Harley-Davidson dealer contacts indicate 1Q domestic retail sales were down low-20% year over year.
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Ownership Overview
0.71% Insiders
27.39% Mutual Funds
25.89% Other Institutional Investors
15.01% Public Companies and
Individual Investors
Risk Analysis
Main Risk Category
Finance & CorporateFinancial and accounting risks. Risks related to the execution of corporate activity and strategy
Website Traffic
Sorry, No Data AvailableThere is no website visitor data available for this stock.
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HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $23.81 and its highest was $43.63 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $3.12B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Apr 24, 2025 which is in 19 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Feb 05, 2025. The company reported -$0.93 earnings per share for the quarter, missing the consensus estimate of -$0.66 by -$0.27.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.18 which represents an annual dividend yield of 3.03%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.8.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 124,536,850 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of -$0.93 in its last earnings report, missing expectations of -$0.66. Following the earnings report the stock price went down -1.577%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
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Harley-Davidson Stock Smart Score
Neutral
1
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5
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9
10
Analyst Consensus
Moderate Buy
Average Price Target:
$29.25 (27.12% Upside)
$29.25 (27.12% Upside)
Blogger Sentiment
Neutral
HOG Sentiment 67%
Sector Average 66%
Sector Average 66%
Hedge Fund Trend
Increased
By 1.7M Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $88.3K over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Neutral
Last 7 Days >0.1%
Last 30 Days ▲ 0.7%
Last 30 Days ▲ 0.7%
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-45.11%
12-Months-Change
Fundamentals
Return on Equity
14.19%
Trailing 12-Months
Asset Growth
-2.13%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
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HOG Company Deck
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HOG Earnings Call
Q4 2025
0:00 / 0:00
Earnings Call Sentiment|Negative
The earnings call reflects a challenging year for Harley-Davidson, with significant declines in global retail sales and financial performance. However, the company experienced growth in the US Touring segment and maintained a strong market share in electric motorcycles, alongside notable product recognition and strong cash flow generation. Despite these positive aspects, the overall sentiment is negative due to the substantial headwinds and financial losses faced by both Harley-Davidson and LiveWire.Read More>---
HOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
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HOG Stock 12 Month Forecast
Average Price Target
$29.25
▲(27.12% Upside)
Technical Analysis
Best Analysts Covering HOG
1 Year
1 Year Success Rate
2/9 ratings generated profit
1 Year Average Return
-14.56%
reiterated a buy rating 24 days ago
Copying Alexander Perry's trades and holding each position for 1 Year would result in 22.22% of your transactions generating a profit, with an average return of -14.56% per trade.
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