Increased Revenue and Customer Base
Super Hi International reported a Q3 revenue of USD 198.6 million, marking a 14.6% increase year-over-year. The company also saw a 4.2% increase in customer visits, totaling 7.4 million customers.
Improved Profit Margins
Operating profit margin increased to 7.5%, up by 1.8 percentage points year-over-year. This improvement was attributed to better operational efficiency and cost control.
Successful Marketing Initiatives
A crossover event with a well-known video game attracted over 600,000 customers, and more than 12,000 co-branded dishes were sold.
Expansion and Innovation
Opened 9 new stores in 2024 with plans for more, including expansion into lower-tier cities and new markets. Initiated the 'pomegranate project' to explore new restaurant formats.